Agency goodness Mfg., a Trailer Park company, has hired Carl Corbitt and Anja Duering as co-creative directors. They make the move to goodness Mfg. from Wieden+Kennedy Amsterdam where they were creative directors on Nokia, a global account they helped double for the Amsterdam office in under a year. They also spent three years at Crispin Porter + Bogusky as VP/associate creative directors, turning out integrated branding campaigns for a range of business and managing creative teams on Volkswagen and Geek Squad.
As co-CDs at goodness Mfg., Corbitt and Duering’s roles will span creative and strategy on all accounts, as well as new business pitches, according to Tom Adams, partner/executive creative director, goodness Mfg. Adams worked with the duo earlier on Geek Squad before leaving his CD post at CP+B to co-found goodness Mfg. “They have big ideas that they develop and move forward. They execute on strategy. And they are well versed in the digital space, so there’s no need to silo out work for different platforms.”
Their experience includes the Cannes Grand Prix-winning GTI “Fast” integrated campaign for VW, which Duering art directed at CP+B, and the Cannes/One Show/Andy-honored VW “Safe Happens” interactive campaign, which Corbitt wrote an array of different elements for at CP+B.
Utah Leaders and Locals Rally To Keep Sundance Film Festival In The State
With the 2025 Sundance Film Festival underway, Utah leaders, locals and longtime attendees are making a final push โ one that could include paying millions of dollars โ to keep the world-renowned film festival as its directors consider uprooting.
Thousands of festivalgoers affixed bright yellow stickers to their winter coats that read "Keep Sundance in Utah" in a last-ditch effort to convince festival leadership and state officials to keep it in Park City, its home of 41 years.
Gov. Spencer Cox said previously that Utah would not throw as much money at the festival as other states hoping to lure it away. Now his office is urging the Legislature to carve out $3 million for Sundance in the state budget, weeks before the independent film festival is expected to pick a home for the next decade.
It could retain a small presence in picturesque Park City and center itself in nearby Salt Lake City, or move to another finalist โ Cincinnati, Ohio, or Boulder, Colorado โ beginning in 2027.
"Sundance is Utah, and Utah is Sundance. You can't really separate those two," Cox said. "This is your home, and we desperately hope it will be your home forever."
Last year's festival generated about $132 million for the state of Utah, according to Sundance's 2024 economic impact report.
Festival Director Eugene Hernandez told reporters last week that they had not made a final decision. An announcement is expected this year by early spring.
Colorado is trying to further sweeten its offer. The state is considering legislation giving up to $34 million in tax incentives to film festivals like Sundance through 2036 โ on top of the $1.5 million in funds already approved to lure the Utah festival to its neighboring... Read More