Agency goodness Mfg., a Trailer Park company, has hired Carl Corbitt and Anja Duering as co-creative directors. They make the move to goodness Mfg. from Wieden+Kennedy Amsterdam where they were creative directors on Nokia, a global account they helped double for the Amsterdam office in under a year. They also spent three years at Crispin Porter + Bogusky as VP/associate creative directors, turning out integrated branding campaigns for a range of business and managing creative teams on Volkswagen and Geek Squad.
As co-CDs at goodness Mfg., Corbitt and Duering’s roles will span creative and strategy on all accounts, as well as new business pitches, according to Tom Adams, partner/executive creative director, goodness Mfg. Adams worked with the duo earlier on Geek Squad before leaving his CD post at CP+B to co-found goodness Mfg. “They have big ideas that they develop and move forward. They execute on strategy. And they are well versed in the digital space, so there’s no need to silo out work for different platforms.”
Their experience includes the Cannes Grand Prix-winning GTI “Fast” integrated campaign for VW, which Duering art directed at CP+B, and the Cannes/One Show/Andy-honored VW “Safe Happens” interactive campaign, which Corbitt wrote an array of different elements for at CP+B.
Jennifer Kent On Why Her Feature Directing Debut, “The Babadook,” Continues To Haunt Us
"The Babadook," when it was released 10 years ago, didn't seem to portend a cultural sensation.
It was the first film by a little-known Australian filmmaker, Jennifer Kent. It had that strange name. On opening weekend, it played in two theaters.
But with time, the long shadows of "The Babadook" continued to envelop moviegoers. Its rerelease this weekend in theaters, a decade later, is less of a reminder of a sleeper 2014 indie hit than it is a chance to revisit a horror milestone that continues to cast a dark spell.
Not many small-budget, first-feature films can be fairly said to have shifted cinema but Kent's directorial debut may be one of them. It was at the nexus of that much-debated term "elevated horror." But regardless of that label, it helped kicked off a wave of challenging, filmmaker-driven genre movies like "It Follows," "Get Out" and "Hereditary."
Kent, 55, has watched all of this — and those many "Babadook" memes — unfold over the years with a mix of elation and confusion. Her film was inspired in part by the death of her father, and its horror elements likewise arise out of the suppression of emotions. A single mother (Essie Davis) is struggling with raising her young son (Noah Wiseman) years after the tragic death of her husband. A figure from a pop-up children's book begins to appear. As things grow more intense, his name is drawn out in three chilling syllables — "Bah-Bah-Doooook" — an incantation of unprocessed grief.
Kent recently spoke from her native Australia to reflect on the origins and continuing life of "The Babadook."
Q: Given that you didn't set out to in any way "change" horror, how have you regarded the unique afterlife of "The... Read More