Agency goodness Mfg., a Trailer Park company, has hired Carl Corbitt and Anja Duering as co-creative directors. They make the move to goodness Mfg. from Wieden+Kennedy Amsterdam where they were creative directors on Nokia, a global account they helped double for the Amsterdam office in under a year. They also spent three years at Crispin Porter + Bogusky as VP/associate creative directors, turning out integrated branding campaigns for a range of business and managing creative teams on Volkswagen and Geek Squad.
As co-CDs at goodness Mfg., Corbitt and Duering’s roles will span creative and strategy on all accounts, as well as new business pitches, according to Tom Adams, partner/executive creative director, goodness Mfg. Adams worked with the duo earlier on Geek Squad before leaving his CD post at CP+B to co-found goodness Mfg. “They have big ideas that they develop and move forward. They execute on strategy. And they are well versed in the digital space, so there’s no need to silo out work for different platforms.”
Their experience includes the Cannes Grand Prix-winning GTI “Fast” integrated campaign for VW, which Duering art directed at CP+B, and the Cannes/One Show/Andy-honored VW “Safe Happens” interactive campaign, which Corbitt wrote an array of different elements for at CP+B.
Director Lu Villaca Joins MADRE
Production company MADRE has added Brazilian director Lu Villaça to its talent roster. With degrees in cinema and performance and a master’s in screenwriting, Villaça brings a multifaceted approach to filmmaking. Villaça’s tastes have been shaped by her childhood training in ballet, studying Greek theatre texts, her passion for music, and her contemplative nature. She honed her cinematic skills early on as an AD and creative assistant before becoming a director. Intent on capturing the drama of everyday life as it plays out, Villaça is tuned in to how the bodies in her frame move through their environments and what elements of the story can be extrapolated from these compositions. Her sharp attention to detail in every aspect, from lighting to the final edit, is designed to connect emotionally with her audience. Villaça has been awarded three Cannes Lions for her film “Next Minute Law,” which promoted awareness of a law in Brazil designed to address the rampant epidemic of sexual violence. “Next Minute Law” also garnered Best Direction at El Ojo and the Ciclope Latino Festival, where Villaça also won Best New Talent. Additionally, she has directed assorted commercial campaigns for brands like Johnnie Walker, Huggies Wipes, Nestlé, Amazon, A.C. Camargo Cancer Center, and a spot for Medley featuring Brazilian Olympic gymnast Rebeca Andrade. Prior to joining MADRE, Villaca had been repped by production house LOBO. Recognized in Brazil as a top music video director, Villaca won Best Female Direction for her work on “Nu” by Assucena and “Lovezinho” by Rachel Reis, which also won Best National Music Video at the MVF Awards. Villaça additionally co-directed the documentary Pagliacci, an homage to circus artist Domingos Montagner... Read More