Oscar-nominated composer Emile Mosseri teams with sound designer Gus Koven on a moving holiday film for Montefiore Einstein
By A SHOOT Staff Report
Composer Emile Mosseri, who earned a Best Original Score Oscar nomination in 2021 for Minari, took to a short-form task with this moving film for hospital/medical center Montefiore Einstein.
Mosseri, whose credits also include the feature films The Last Black Man in San Francisco and Kajillionaire, as well as the anthology TV series Homecoming, teamed with music house Walker as well as sound designer Gus Koven of music/sound shop Barking Owl on a soundscape for Montefiore Einstein’s “Caring Makes Magic” directed by Fredrik Bond of MJZ for agency Alto. The film scored as the #1 entry in SHOOT's 4th Quarter of 2022 Top Ten Tracks Chart.
Matt Keith of Barking Owl served as audio post mixer on the film which introduces us to a toy shop owner who needs physical therapy on the long road to recovery. The medical care, treatment and attention he receives brings him back to his toy store, helping to heal and bring a village back to life, underscoring that holiday time can be magic.
VFX house KEVIN had a hand in creating a village within a toy store and unto itself–spurred on by the man who returns to work to tend to his toys and community. Mosseri’s steadily building symphonic score swells and provides an emotional undercurrent for a wondrous transformation of a stagnant town into a festive community. Just as the man heals with care and support, so too do the villagers who had atrophied in a holiday display in the toy store window. A boy whose ice skates don’t work can now move about. Skates and sleds work again. A bakery without cookies suddenly is cranking out an inventory of sweet treats. A train again runs through the village.
The Alto team included agency founder and chief creative officer Hannes Ciatti and partner/head of entertainment + production Matt Bonin
Click here for SHOOT’s 4th Quarter 2022 Top Ten Tracks Music Chart.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More