Cara Brophy has come aboard Superprime as executive producer. Brophy is the second EP to join the company this year, following the addition of Charlotte Woodhead over the summer.
Brophy began her career at mcgarrybowen as the agency’s 10th hire. The company expanded from having one account and no designated office space to having a global presence, and with it Brophy’s experience grew to include producing jobs of all sizes and scopes across the world. She eventually became production manager under the tutelage of then head of production, Roseanne Horn. Brophy credits her ability to lead a creative, engaged, and collaborative team to being trained and mentored by the industry’s best. She honed her own leadership style along the way, characterizing it as a unique blend of resourcefulness, a sense of humor, and a passion for problem solving. She has produced for brands including Crayola, Kraft, Chase, Verizon Wireless, United Airlines, Staples, Lincoln, Staples, Central Park Conservancy, Intel, Lincoln Motor Company, General Mills, Afterpay, and Old Navy.
“Cara is the perfect addition to Superprime,” said Rebecca Skinner, managing director/EP of Superprime. “Her tremendous strategic approach to production is matched only by her creative eye and ability to facilitate collaboration, professionalism, and humanity.”
Brophy added, “Throughout my career, I’ve seized every opportunity to contribute to the evolution of companies, brands’ ideas, and artistry. Superprime has achieved the elusive X-factor, creating a space where the greatest influencers of our time collaborate with a top-notch production team and produce culture-shifting work.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More