McCann New York has brought Caprice Yu and Grant Smith aboard as executive creative directors.
Yu most recently worked as a freelancer at McCann NY after leaving her ECD post at Sid Lee. Yu has worked at many top agencies, including BBH New York, Crispin Porter + Bogusky in Boulder, Colo., and 180 Amsterdam, creating work for Google, adidas, Axe and Microsoft.
Smith spent much of last 10 years at BBDO/NY, where he created high profile work for AT&T, FedEx, Guinness, and DirecTV. Smith has worked at a number of agencies, including a long stint at Cliff Freeman & Partners, where he worked on Fox Sports, Budget Rentals and Mike’s Hard Lemonade.
McCann Erickson is the founding unit of McCann Worldgroup, part of the Interpublic Group (NYSE:IPG). McCann Worldgroup, is a global marketing services company with more than 24,000 employees in more than 120 countries, comprising McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).