Canteen has signed directors Raoul Rodriguez and Stephen Meierding, extending the L.A.-based tabletop studio’s reach beyond the food and beverage categories to include cosmetics, tech and general product niches.
Erik Dettle, creative director of Canteen, said, “There are many technical intersections when it comes to shooting food, tech, and cosmetics–in terms of equipment, technique and attention to detail. So the expansion into these categories seems like a natural progression that we’ve been excited about making for some time. As a company we’re inspired by the artistry and creativity that tech and beauty brands embrace, and we’re thrilled to have creative specialists like Raoul and Stephen to mark our expansion.”
Rodriguez is a director/DP whose clients include Lancome, L’Oreal, Yves Saint Laurent and Sony. He is also the founder of Sublab, a camera and robotics developer based in Paris and Barcelona that has been pushing the boundaries of high speed cinematography and motion control, most notably by creating the Ulysse motion control robot. Having begun his career as a special effects director, Rodriguez approaches his work with an engineer’s eye and the passion of an artist. Before joining Canteen, Rodriguez was repped by Ataboy Studios and prior to that Somoroff+ Studios.
Meierding, who began his career as a graphic designer, has made his name both as a DP and still photographer, with a focus on beauty and tech brands, such as Cover Girl, NARS, Lexus and Duracell. He now gains his first representation as a director through Canteen.
Forsman & Bodenfors Shifts Its Singapore Group Creative Director Ivan Guerra to Its NYC Hub
Forsman & Bodenfors (F&B) has expanded its creative leadership in New York by relocating longtime group creative director Ivan Guerra from the Singapore office to the Big Apple to support a quickly growing list of new client wins.
As a group creative director in Singapore, Guerra racked up numerous accolades and participated in a myriad of new business wins that fueled the agency’s growth year over year. He explained why now was the right time to come back to the states, adding more nuance in the process. ”Singapore is the business hub of Asia, New York is the business hub of the world,” he said. “Our office in Singapore was small when I arrived. Since then, we’ve more than tripled in size, and became the [number one] most creative agency in the country, and work with more and bigger clients than ever before. There’s always more to be done, but the agency I’m leaving behind is in fantastic shape and ready to take on the world, as I know they will.”
For Guerra, there’s an opportunity to replicate in New York the success he had in Singapore. During his career, he repositioned and promoted businesses and products across a wide variety of markets and industries including P&G, Coca-Cola and Booking.com. Some of his well-known work includes a campaign that increased Samsung’s sales in the Middle East by almost 200%, one of the most iconic films in the history of Converse, Verizon’s most successful sports partnership program “Data Dunk” with the NBA, and a “Proud Whopper” campaign in 2014 that reignited Burger King and garnered 13 Cannes Lions and a Grand Clio.
Coming back to New York after 15 years in the business, including a stint where he spent time at the likes of top-shelf agencies like R/GA,... Read More