The Harlem Globetrotters seemingly never miss a shot. The Holland Globetrotters never make a shot, in a humorous new spot for Diet Dr Pepper. Created by Young & Rubicam (Y&R), New York, and directed by Chuck Bennett and Clay Williams-a.k.a. Chuck & Clay, of Crossroads Films, bicoastal and Chicago, the commercial, titled "The Holland Globetrotters," parodies the world-famous touring basketball team whose players are known for their skillful tricks and playing ability.
As the :30 opens, a crowd of spectators is going wild in anticipation of the Holland Globetrotters taking the court. "Ladies and gentlemen, the Holland Globetrotters!" booms the announcer’s voice as the team clumsily bursts through a giant paper disk picturing the team’s windmill logo. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
CLIENT
Dr Pepper/Seven Up Inc./
Diet Dr Pepper.
PRODUCTION CO.
Crossroads Films, bicoastal and Chicago.
Chuck Bennett and Clay Williams, directors; Guillermo Navarro, DP; Cami Taylor and Charlie Curran, executive producers; Jack Hard wicke, line producer. Shot on
location in Los Angeles.
AGENCY
Young & Rubicam, New York.
Manny Perez and Peter Murphy, executive creative directors; Jordan Atlas, senior art director; Jeff Maerov, associate creative director/copywriter; Sherri Levy, producer.
EDITORIAL
MacKenzie Cutler, New York.
Eric Pomert, editor; Erik Laroi,
assistant editor.
POST
Nice Shoes, New York.
Lez Rudge, colorist; Tim Crean, Inferno artist.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
MUSIC
They Might Be Giants.
John Flansburgh, composer.
SOUND DESIGN
MacKenzie Cutler.
Marc Healy, sound designer.