Cannes Lions will host a two-day “Change for Good” Hackathon, to be held live on June 19-20 at the 65th Cannes Lions International Festival of Creativity. Together with Amazon, Huge and international advocacy platform Global Citizen, Cannes Lions will invite teams from across the globe to join forces and imagine and build solutions that will further six Global Citizen campaigns: No Poverty, Food & Hunger, Health, Education, Gender Equality, and Clean Water & Sanitation.
Philip Thomas, Ascential Events CEO and chairman-elect of Cannes Lions, commented, “Launching an initiative like this is exciting on many levels. It perfectly encapsulates the spirit of the Festival–bringing together creative experts from across our industry to innovate as a positive force for good–that’s the kind of creative magic that happens at Cannes Lions. We can’t wait to develop this with Amazon, Huge and Global Citizen.”
Cross-disciplinary teams with strong creative, strategy and technology representation are encouraged to apply to participate in the Hackathon, and contestants from all agencies, brands and regions are welcome. As an investment in the future of the festival and in the next generation of leaders, each team should include at least one member under 30 in the five-person team.
“The culture of Huge is built around enabling positive change through innovation, and we are excited to bring our proven Hackathon framework to Cannes Lions and apply our expertise, along with the talents of some of the world’s most creative teams, to advance global social good using Amazon’s powerful technologies. We are humbled by the opportunity to work with Global Citizen on their life-changing global agenda,” commented Michael Koziol, global CEO of Huge.
Of the applications received, seven teams will be chosen to compete in the first-of-its-kind Hack, with the winners announced on the Interactive Stage inside Lions Innovation (Palais II) on Wednesday, June 20.
Teams selected to participate in the Hackathon will benefit from:
- A complete Festival pass to enjoy all that the Festival has to offer;
- Hands-on mentorship from some of the world’s most prominent industry leaders and change influencers;
- Real-time expertise in creative, UX design and product development from Huge;
- On-the-ground solution architects from Amazon Web Services and Amazon Alexa will be available to make ideas a reality;
- The opportunity to work on a cause with Global Citizen;
- The winning team will have the opportunity to work with Global Citizen, Amazon Web Services, Amazon Alexa and Huge to launch and promote their solution.
- The winning team will be selected by an esteemed judging panel on the Lions Innovation Stage.
“We’re deeply involved with technical transformation and innovation at Global Citizen so it is a wonderful privilege to be working with the Cannes Lions, Huge and Amazon teams on a hackathon that help further our goals and create a positive impact on the world,” said Mark Lehmann, chief technology officer of Global Citizen. “The sky is the limit in creating empathy and change with technology!”
The full list of selected teams and the judging panel will be determined and notified on May 29. Any team wishing to apply can click here.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More