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    Cannes Lions Launch Creative Brand of the Year Award

    By SHOOTUpdated:No Comments3285 Views
    Simon Cook, managing director, Cannes Lions
    LONDON --

    Cannes Lions has introduced Creative Brand of the Year, a special award to celebrate brands that successfully use creativity as a lever to drive their business forward. The award will honor individual brands, and in turn recognize their partner agencies, on a collective mission to drive business performance through creativity. The inaugural winner will be the brand that accumulates the most points from its shortlisted and winning entries at Cannes Lions 2019.

    This new honor joins the roster of other special awards that are won through points accumulated for winning Lions at the Festival, rather than awarded by a jury. These include: Holding Company of the Year, Network of the Year, Agency of the Year, Independent Agency of the Year, Media Network of the Year, The Palme d’Or, Healthcare Network of the Year and Healthcare Agency of the Year.

    Simon Cook, managing director, Cannes Lions, said, “The Creative Brand of the Year award is designed to recognize the creative risks that individual brands take to distinguish their product in different regions around the world. It’s an opportunity to celebrate the bravery and forward thinking of both the individual brand and the offices within agencies that work directly on that brand producing ever more creative ideas.”

    Brands credited in the Brand/Client or Product/Service fields on all shortlisted or winning submissions will accrue points as follows:

    • 35 points for a Titanium and Creative Effectiveness Grand Prix
    • 30 points for all other Grand Prix, including Grand Prix for Good
    • 30 points for a Titanium Lion
    • 15 points for a Gold Lion
    • 7 points for a Silver Lion
    • 3 points for a Bronze Lion
    • 1 point for a shortlist position

    Multi-brand organizations, whose portfolio of products and services are marketed under more than one brand, are not eligible for Creative Brand of the Year. Instead, these companies are eligible for Creative Marketer of the Year, an honorary award selected by the Festival and presented to an advertiser that has built a long-standing reputation for creative bravery and innovative marketing. Previous winners of the Creative Marketer of the Year include; Google, Burger King, Samsung Electronics and Heineken with the 2019 recipient to be announced shortly.

    The 2019 Creative Brand of the Year will be awarded onstage at the final Awards Show on Friday, June 21.

    Category:News
    Tags:Cannes LionsCreative Brand of the YearSimon Cook



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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