Cannes Lions has introduced Creative Brand of the Year, a special award to celebrate brands that successfully use creativity as a lever to drive their business forward. The award will honor individual brands, and in turn recognize their partner agencies, on a collective mission to drive business performance through creativity. The inaugural winner will be the brand that accumulates the most points from its shortlisted and winning entries at Cannes Lions 2019.
This new honor joins the roster of other special awards that are won through points accumulated for winning Lions at the Festival, rather than awarded by a jury. These include: Holding Company of the Year, Network of the Year, Agency of the Year, Independent Agency of the Year, Media Network of the Year, The Palme d’Or, Healthcare Network of the Year and Healthcare Agency of the Year.
Simon Cook, managing director, Cannes Lions, said, “The Creative Brand of the Year award is designed to recognize the creative risks that individual brands take to distinguish their product in different regions around the world. It’s an opportunity to celebrate the bravery and forward thinking of both the individual brand and the offices within agencies that work directly on that brand producing ever more creative ideas.”
Brands credited in the Brand/Client or Product/Service fields on all shortlisted or winning submissions will accrue points as follows:
- 35 points for a Titanium and Creative Effectiveness Grand Prix
- 30 points for all other Grand Prix, including Grand Prix for Good
- 30 points for a Titanium Lion
- 15 points for a Gold Lion
- 7 points for a Silver Lion
- 3 points for a Bronze Lion
- 1 point for a shortlist position
Multi-brand organizations, whose portfolio of products and services are marketed under more than one brand, are not eligible for Creative Brand of the Year. Instead, these companies are eligible for Creative Marketer of the Year, an honorary award selected by the Festival and presented to an advertiser that has built a long-standing reputation for creative bravery and innovative marketing. Previous winners of the Creative Marketer of the Year include; Google, Burger King, Samsung Electronics and Heineken with the 2019 recipient to be announced shortly.
The 2019 Creative Brand of the Year will be awarded onstage at the final Awards Show on Friday, June 21.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
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