The Cannes Lions International Festival of Creativity has today announced Burger King as its 2017 Creative Marketer of the Year. The award will honor Burger King for embracing and encouraging creativity across its brand communications and for the inspiring global marketing of its products.
Burger King has a hugely successful track record at Cannes Lions. The company has totaled 76 awards, including two Grands Prix in 2016 for the “McWhopper” campaign, in Print & Publishing and Media. Burger King also took home a Titanium Grand Prix in 2007 and achieved its first win in 1969, a Silver Lion for “Skinny Burger.” Since its launch in 1954, the company has expanded to become one of the largest quick-service restaurants in the world, welcoming more than 11 million people in over 100 countries daily.
“Burger King is a brand that’s built a reputation for marketing campaigns that are bold, courageous and innovative, constantly challenging the limits of creative excellence,” said Philip Thomas, chief executive of Ascential Events. “Burger King believes that being a brand with purpose can achieve long-term advantages and deliver strong business results. That’s why the company is making such an impact.”
Axel Schwan, chief marketing officer of Burger King, and Fernando Machado, head of brand marketing at Burger King, will collect the award during the 64th Cannes Lions International Festival of Creativity, taking place from June 17-24.
Schwan commented, “Creativity is a critical factor when it comes to helping us stand out from the pack and punch higher than our weight. This principle is applied to everything we do, from the way we differentiate ourselves by flame-grilling our burgers to the ground-breaking advertising campaigns we create.”
Machado added, “This award is a tribute to the consistently strong creative work done by the Burger King brand over time.”
Director Mike Egan Joins Good Behavior
Good Behavior, the comedy commercial production outfit recently launched by director Pete Marquis and his partners Victoria Guenier and Adam Lawson, have brought Mike Egan on board as the company’s first director signing. This also happens to be Egan’s first signing for commercial representation; he has been helming spots freelance for almost four years. Egan has a deep affinity for oddball characters who find themselves in unusual circumstances. He likes capturing these characters with simple, yet dynamic images that let them shine through in all their glory and connect with audiences.
“The Good Behavior name is more than just a name,” said Egan. “The things they care about and the things I care about are like a Venn diagram, circles sitting atop one another. And I love the fact that their logo is a baby cherub smoking a cigarette!”
The last two or three years, whenever I found a piece of work out in the world that I loved, when I tried to find out who made it, all roads led to Pete. I’ve been biding my time for quite a while, being very deliberate about my career, building my reel, having lots of conversations in the business. I had faith that the right folks would find me. Good Behavior finally did.”
Marquis said, “After seeing Mike’s work, I got the sense he wasn’t out to make ads for ad’s sake. He’s not going for the easy laugh or cliche construct. His left of center point of view is on full display in his work. And still he’s able to impart originality in a way that enhances the concept without getting in the way of it. I want to see more of Mike’s work out there in the world. And I want to see more of Mike. I’m thrilled to have an excuse to make both those things happen.”
Egan developed his... Read More