Performance Art, Interpublic Group’s (IPG) data-driven creative agency, has brought Alex Sprouse on board as group creative director for its New York office. Sprouse will be charged with driving creativity, growth, and cross-functional collaboration for the agency’s growing roster of U.S.-based clients.
“Alex is an emerging creative leader with incredible talent across both concept and craft,” said chief creative officer Ian Mackenzie. “He’s client- and team-centric, has deep accountability and grit, and comes with an authentic, practiced curiosity for how creativity and technology can be combined to generate highly effective, highly creative work. We love the incredible work he’s already made in his career and are even more excited about what’s ahead. Having him on board will be a huge asset to both our agency and clients.”
Most recently, Sprouse was creative director at BBH USA where he worked on Google and helped to shape the “Shop With Google” platform. Prior to that, he was at FCB New York where he was a central part of the team behind Burger King’s audacious “Whopper Detour” campaign which became Cannes Lions’ most highly honored campaign in 2019.
“Instead of viewing data as an enemy of creativity, Performance Art has found an approach to using data as fuel for deeper, more connected work,” said Sprouse. “When harnessed well, it connects the big picture to individuals–stirring new forms of engagement. To be able to bring this practice to our amazing roster of clients is a novel opportunity I’m thrilled to embark on.”
Performance Art’s New York office is home to clients including BMW USA, Lyft, ScottsMiracle-Gro, and Black & Abroad.
