Cindy Gallop named president of inaugural Glass Lion for Change Jury
Cannes Lions has launched the Glass Lion: The Lion for Change, an award with the support of LeanIn.Org which specifically recognizes work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages.
It is the Festival’s long-held belief that marketing actively shapes culture, and this new award is part of an ongoing commitment to positively impact the course of communications.
“Creativity has the power to change culture, and the wider world, in a deeply positive way. So rewarding creative work that fights to address the (mis)representation of gender in marketing communication is something we hope will lead to real change across the industry and society,” said Lions Festivals CEO, Philip Thomas.
Cannes Lions will donate all proceeds from the Glass Lion entry fees and put them back into a program that promotes and enables the creation of a more gender-neutral media landscape. Details of this program will be announced over the next few weeks. It is intended that the Glass Lion will evolve in future years to include other global, cultural and societal issues.
The introduction of the Glass Lion: The Lion for Change follows on from the 2014 launch of See It Be It, the Festival initiative which aimed to accelerate creative women’s careers in advertising. “To date, a predominantly male voice has informed the creation of a lot of the marketing messaging. Applying creativity to capture the hearts and minds of the largest consumer base in the world–women–will inform the financial future of this industry. This will require a more gender-balanced talent pool,” explained Senta Slingerland, Lions Festivals’s director of brand strategy.
Sheryl Sandberg
The visibility of See It Be It resulted in Facebook COO and founder of LeanIn, Sheryl Sandberg, urging Cannes Lions to consider the launch of a Lion specifically to tackle misrepresentation of gender.
“You can’t be what you can’t see–and how we market to women is critically important,” said Sandberg. “If our messages to women–and men–portray equality, we will help create a more equal world. LeanIn.Org is thrilled that Cannes Lions is making the Glass Lion a reality so we can all applaud advertising that is more representative of the world as it should be.”
The Lion launched with the active support of LeanIn.Org.
Cindy Gallop
Founder & CEO of IfWeRanTheWorld/MakeLoveNotPorn and former founder of BBH New York, Cindy Gallop, has been appointed as the inaugural Glass Lions’ Jury president and is a vocal supporter of the award.
“I couldn’t be more thrilled about the introduction of the Glass Lion, which demonstrates Cannes Lions’ commitment to ensuring that both our industry and the work we create not only more accurately reflects the world around us, but actively changes it for the better,” said Gallop. “I am honored to be jury president, and look forward, together with the jury, to celebrating work that will set the gold standard for creative and sociocultural change.”
The Glass Lion will award highly creative, positive and progressive contributions to gender representation within creative advertising and communications. Entries in this section will seek to promote more inclusive, gender-aware forms of brand communication rooted in creative excellence.
Points won in the Glass Lions category will count towards Special Awards–accolades for Agencies, Network and Holding Company of the Year. Entry for the Glass Lions opens today, March 2, here and closes on March 27. Winners will be awarded on Tuesday, June 23, 2015 at the Palais des Festivals in Cannes. Nominations for this year’s See It Be It program will be collected via the website from late March.
After 20 Years of Acting, Megan Park Finds Her Groove In The Director’s Chair On “My Old Ass”
Megan Park feels a little bad that her movie is making so many people cry. It's not just a single tear either — more like full body sobs.
She didn't set out to make a tearjerker with "My Old Ass," now streaming on Prime Video. She just wanted to tell a story about a young woman in conversation with her older self. The film is quite funny (the dialogue between 18-year-old and almost 40-year-old Elliott happens because of a mushroom trip that includes a Justin Bieber cover), but it packs an emotional punch, too.
Writing, Park said, is often her way of working through things. When she put pen to paper on "My Old Ass," she was a new mom and staying in her childhood bedroom during the pandemic. One night, she and her whole nuclear family slept under the same roof. She didn't know it then, but it would be the last time, and she started wondering what it would be like to have known that.
In the film, older Elliott ( Aubrey Plaza ) advises younger Elliott ( Maisy Stella ) to not be so eager to leave her provincial town, her younger brothers and her parents and to slow down and appreciate things as they are. She also tells her to stay away from a guy named Chad who she meets the next day and discovers that, unfortunately, he's quite cute.
At 38, Park is just getting started as a filmmaker. Her first, "The Fallout," in which Jenna Ortega plays a teen in the aftermath of a school shooting, had one of those pandemic releases that didn't even feel real. But it did get the attention of Margot Robbie 's production company LuckyChap Entertainment, who reached out to Park to see what other ideas she had brewing.
"They were very instrumental in encouraging me to go with it," Park said. "They're just really even-keeled, good people, which makes... Read More