With the presidential election still over a year away, most of the candidates haven’t started their TV campaigns yet, but all are using online videos and citizens are watching. A Pew Internet & American Life Project study found that 30 percent of Internet users are getting information about candidates from their online video clips.
Consumers are also getting candidate information from online news videos, with 30 percent watching, according to a survey conducted by Synovate for ClipBlast!
“These findings affirm the rise of the video web in public life,” said Gary Baker, CEO of ClipBlast! “Online video is engaging new audiences and drawing new and otherwise disaffected or disinterested viewers.”
A Burst Media study found that 25 percent of adult Internet users found the Internet to be the best media for learning about candidate positions on election issues, compared with 21.3 percent for TV and lower numbers for newspapers, radio and magazines.
Director Angie Bird Joins Scheme Engine For U.S. Representation
Scheme Engine has added director/photographer Angie Bird to its roster for U.S. representation spanning commercials and original content.
Bird crafts deeply human and charismatic portrayals of community, empowerment and the rituals of celebration across commercials, elevated documentary and short film. A former agency creative, Bird has a body of brand work consisting of cinematic lifestyle campaigns for Nike, Dove, Allstate, Procter & Gamble and the YMCA, among others. Prior to joining Scheme Engine, Bird was most recently represented in the U.S. for commercials by production house Curfew.
Two years into her career, Bird back in 2016 won a Cannes Young Director Award for “Mean Tweets,” a provocative campaign for Raising the Roof, that challenged stereotypes of unhoused individuals with striking humanizing portraits. The project earned honors at the Clios, and Webbys and was shortlisted at Cannes.
Her Gillette campaign, “First Shave”--a heartfelt examination of masculinity in the trans community--earned three Cannes prizes and won honors at the Clios and The One Show.
As a director invested in films that ignite conversation, and inspire action, Bird embraces challenging, overlooked stories, bringing to light complex, authentically heroic characters faced with cultural stigmatization and gender-based discrimination. She co-wrote and directed "Short Life Stories" for White Ribbon and Canadian agency Bensimon Byrne--a shattering call to dismantle transphobia, following the journey of a transgender woman as she steps into her authentic life. The campaign won six awards at One SCREEN 2024, including Best in Region: North America and Best in Show
“I’m inspired,” affirmed Bird, “to create stories that champion the... Read More