The London International Awards has unveiled the winners and finalists in TV/Cinema and Online Film. After extensive deliberation, the TV/Cinema and Online Film jury–under the aegis of Daniel Fisher, global executive creative director of Unilever and special projects, Ogilvy–awarded 24 statues and six entries attained finalist status in TV/Cinema. In the Online Film category 21 statues were awarded and seven entries attained finalist status.
The TV/Cinema category celebrates commercial film made for broadcast television and/or cinema, which demonstrates exemplary ideas and executions. In this category, the jury awarded a Grand LIA, seven Gold, nine Silver, and seven Bronze Statues, as well as seven Finalists. In this year’s Grand LIA winner, BETC Paris captivated jurors with “Papa” for CANAL+. Directed by Dario Fau via production company Blue Paris, “Papa” takes us to the hospital room of an elderly man whose life seems to be at the proverbial end of the line. As a tribute to him, his grandson plays the violin–rather poorly. The hospital patient seemingly flatlines with his closest relatives present. But when the lad stops playing the violin, the old man comes to life as his monitor goes from flatline to a viable heart rate and blood pressure. This on-again, off-again pattern continues with the violin playing seemingly serving as the catalyst. Eventually we learn that the lad’s young sister is having some fun, pulling the vital signs monitor off her grandpa’s finger–and then back on again when it suits her. The lesson is that French entertainment network CANAL+ is adept at finding and presenting short films–with big drama.
The LIA Online Film category recognizes the exceptional work created primarily for release on digital platforms, showcasing a combination of outstanding ideas, executions, and superb craftsmanship. The jury awarded a Grand LIA, six Gold, five Silver, and nine Bronze Statues, as well as seven finalists. The Grand LIA in this category went to DDB Chicago for “Apologize the Rainbow”, created for Skittles.
Jury president Fisher remarked, “This year, we saw a return of humor. We saw a lot of comedy. The two Grand LIAs we gave were comedy spots.” He went on to share that as soon as he and his judging colleagues saw “Papa,” they knew it was a Grand Prize contender.
Barbara Levy, LIA president and founder, said, “The jury was very meticulous. They gave their time and expertise to make sure that every piece of work that was awarded was well deserving. We are very happy that there is a Grand LIA for both TV/Cinema and Online Film. Both films set the bar by marrying beautifully exceptional ideas with world-class technique.”
WINNERS & FINALISTS LISTED BY COUNTRY & CATEGORY
TV/CINEMA
ARGENTINA:
DAVID, Buenos Aires:
Finalist in Beverages – Alcoholic for Michelob Ultra Mexico titled “Our Kind of Party”
draftLine BUE, Argentina:
Silver in Beverages – Alcoholic for ABInBev titled “Coincidences”
FRANCE:
BETC Paris, Paris:
Grand LIA for CANAL+ titled “Papa”
Gold in Copywriting for CANAL+ titled “Papa”
Silver in Media for CANAL+ titled “The Secret Of Wakany”
Publicis Conseil, Paris:
Finalist in Automotive for RENAULT titled “The Store”
GERMANY:
Ogilvy Germany, Germany:
Gold in Business-to-Business Campaign for German Rail titled “Escape: FU CK”, “Escape: HE LL”, “Escape: PA IN”
Silver in Humor for German Rail titled “Escape: FU CK”
Silver in Humor for German Rail titled “Escape: PA IN”
Bronze in Humor for German Rail titled “Escape: HE LL”
ITALY:
LePub, Italy:
Finalist in Beverages – Alcoholic for Heineken titled “150 Anniversary”
MEXICO:
Grey, Mexico City:
Bronze in Public Service/Charity/NGO for Save the Children Mexico titled “Rain”
SINGAPORE:
MullenLowe Singapore, Singapore:
Silver in Humor for PRISM+ Q Series titled “As Close as You Can Get – Cooking”
Bronze in Humor for PRISM+ Q Series titled “As Close as You Can Get – Concert”
Finalist in Consumer Campaign for PRISM+ Q Series – As Close as You Can Get titled “Concert”, “Cooking”, “Drama”
SOUTH AFRICA:
Ogilvy South Africa, Johannesburg:
Silver in Retail for KFC titled “Anything for the Taste”
SPAIN:
DAVID, Madrid:
Gold in Consumer Campaign for Ikea titled “Proudly Second Best High Chair”, “Proudly Second Best Cot”, “Proudly Second Best Stool”
Bronze in Retail for Burger King titled “It’s All a Little Confusing”
THAILAND:
Wolf BKK, Bangkok:
Silver in Humor for Robinson Department Store titled “The Air Drummer”
Bronze in Retail for Robinson Department Store titled “The Air Drummer”
UNITED ARAB EMIRATES:
Impact BBDO, Dubai:
Gold in Innovative Use of TV/Cinema for EBM titled “Schoolgirl Newscasters”
UNITED KINGDOM:
Havas London, London:
Gold in Home Products for Vanish x Ambitious About Autism titled “Me, My Autism & I”
Silver in Corporate Purpose/Social Responsibility for Vanish x Ambitious About Autism titled “Me, My Autism & I”
Langland, London:
Gold in Copywriting for Mind titled “If This Speaks to You Film”
Bronze in Public Service/Charity/NGO Campaign for Mind titled “Jords Film”, “James Film”, “Lola Film”, “Adwaith Film”, “If This Speaks to You Case Study Film”
Ogilvy UK, London:
Gold in Beauty for Dove titled “The Cost of Beauty”
Silver in Corporate Purpose/Social Responsibility for Dove titled “The Cost of Beauty”
Riff Raff Films, London:
Bronze in Fashion & Accessories for Burberry Outerwear 2022 titled “Night Creatures”
UNITED STATES:
Commonwealth // McCann, Detroit:
Finalist in Branded Content for Chevy titled “Mrs. Hayes”
Leo Burnett Chicago, Chicago:
Bronze in Innovative Use of TV/Cinema for Visionworks titled “Bomb Test”
Finalist in Innovative Use of TV/Cinema for Visionworks titled “Bed Test”
ONLINE FILM
AUSTRALIA:
Collider, Sydney:
Bronze in Public Service/Charity/NGO for The Government of Tuvalu titled “The First Digital Nation”
BRAZIL:
Ogilvy Brasil, São Paulo:
Silver in Branded Content for Kimberly Clark – Kotex titled “LEA”
FRANCE:
BETC Paris, Paris:
Gold in Humor for CANAL+ titled “Papa”
Herezie, Paris:
Bronze in Use of Social Media for Prime Video titled “WHO – A Thread Movie”
GERMANY:
BBDO, Düsseldorf:
Bronze in Public Service/Charity/NGO for Alzheimer Forschung Initiative titled “The Glitch”
HeimatTBWAGermany, Berlin:
Gold in Branded Content for HORNBACH titled “Letter Theft”
Ogilvy Germany, Germany:
Gold in Business-to-Business Campaign for German Rail titled “Escape: FU CK”, “Escape: HE LL”, “Escape: PA IN”
Silver in Humor for German Rail titled “Escape: PA IN”
Bronze in Humor for German Rail titled “Escape: FU CK”
Bronze in Humor for German Rail titled “Escape: HE LL”
Sinan Sevinç, Stuttgart:
Finalist in Media for Associated Press titled “Split Second”
INDIA:
Ogilvy India, Mumbai:
Finalist in Corporate Purpose/Social Responsibility for Dove Mumbai titled “The Beauty Report Card #StopTheBeautyTest”
MEXICO:
Grey, Mexico City:
Bronze in Public Service/Charity/NGO for Save the Children Mexico titled “Rain”
SINGAPORE:
MullenLowe Singapore, Singapore:
Bronze in Home Products for PRISM+ Q Series titled “As Close as You Can Get – Cooking”
Finalist in Home Products for PRISM+ Q Series titled “As Close as You Can Get – Concert”
SPAIN:
DAVID, Hamburg:
Silver in Consumer Campaign for Ikea titled “Proudly Second Best High Chair”, “Proudly Second Best Cot”, “Proudly Second Best Stool”
Finalist in Retail for Burger King titled “It’s All a Little Confusing”
SWITZERLAND:
stories, Zürich:
Silver in Media for Neue Zürcher Zeitung titled “When The Debate Falls Silent, Voice Your Words!”
THAILAND:
Wolf Bkk, Bangkok:
Bronze in Humor for Robinson Department Store titled “The Air Drummer”
UNITED ARAB EMIRATES:
Leo Burnett, Dubai:
Finalist in Corporate Purpose/Social Responsibility for Home Centre titled “The Homecoming”
UNITED KINGDOM:
Ogilvy UK, London:
Gold in Beauty for Dove titled “The Cost of Beauty”
Silver in Corporate Purpose/Social Responsibility for Dove titled “The Cost of Beauty”
Riff Raff Films, London:
Bronze in Fashion & Accessories for Burberry Outerwear 2022 titled “Night Creatures”
UNITED STATES:
DDB Chicago, Chicago:
Grand LIA for Skittles titled “Apologize the Rainbow”
Gold in Confections/Snacks for Skittles titled “Apologize the Rainbow”
Gold in Humor for Skittles titled “Apologize the Rainbow”
Ogilvy, Chicago:
Finalist in Public Service/Charity/NGO for Change the Ref titled “NRA Children’s Museum”
VCCP US, San Francisco:
Finalist in Humor for Native titled “Traffic Stop”
