CLIENT
General Mills/Chex Mix.
PRODUCTION CO.
Holy Cow Spots, Burbank, Calif.
Shaun Sewter, director/DP/animator; Tony Farquhar-Smith, model animator; David Lyons, executive producer/producer.
AGENCY
Campbell Mithun, Minneapolis.
Jim Bosha, executive creative director/copywriter; Harry Gonnella, creative director/art director; Tom Sann, executive producer.
EDITORIAL/POST
Complete Post, Hollywood.
Adam Howard, offline editor/
online editor.
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, mixer.
MUSIC/SOUND DESIGN
HUM Music+Sound Design,
Santa Monica.
Marc Levisohn, sound designer; Garren Chang, composer.
THE SPOT
In the stop motion :30 "Rollercoaster," two characters composed of Chex Mix take a ride in a car—also made of the Mix—as they zoom up still-forming tracks. The two endure the ride with its winding climbs and falls, until upon reaching the top of a loop, their heads drop off. Their noggins later reattach on the downward slope, and as the car follows the track into a mouth-shaped tunnel, a voiceover urges viewers to "Get into the Mix."
Spot broke July 16.