Design-led content creation studio Ataboy has hired longtime collaborator Cameron Gray as its executive producer.
Gray brings a well-rounded background in both broadcast production and postproduction advertising, with his most recent role being the executive producer for New Light, and sr. producer at The Mill prior. He has collaborated with agencies such as Publicis, Vayner, Velocity, BBDO, Deutsch, Mythology and on campaigns for global brands that include Pepsi, Target, Captain Morgan, 7-Eleven, Red Lobster, Stila Cosmetics, Home Depot, and MiO.
Before joining Ataboy, Cameron had already nurtured a connection with founder and creative director Vikkal Parikh, and a healthy respect for the content studio’s work. Having collaborated with the company already on a myriad of projects over the last decade, Cameron said, “Ataboy has always felt like home. Vikkal creates a familial environment, where everyone has a seat at the table, so when I was approached to join the family full time, I leapt.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More