Design-led content creation studio Ataboy has hired longtime collaborator Cameron Gray as its executive producer.
Gray brings a well-rounded background in both broadcast production and postproduction advertising, with his most recent role being the executive producer for New Light, and sr. producer at The Mill prior. He has collaborated with agencies such as Publicis, Vayner, Velocity, BBDO, Deutsch, Mythology and on campaigns for global brands that include Pepsi, Target, Captain Morgan, 7-Eleven, Red Lobster, Stila Cosmetics, Home Depot, and MiO.
Before joining Ataboy, Cameron had already nurtured a connection with founder and creative director Vikkal Parikh, and a healthy respect for the content studio’s work. Having collaborated with the company already on a myriad of projects over the last decade, Cameron said, “Ataboy has always felt like home. Vikkal creates a familial environment, where everyone has a seat at the table, so when I was approached to join the family full time, I leapt.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More