Big-name Hollywood action-flick directors including James Cameron and Michael Bay have come out guns-ablazing against a plan by studios to allow people to rent new movies at home just two months after they debut in theaters, a move that cuts the wait in half for home film buffs.
The directors fear the option will hurt theater ticket sales and “could lead to the loss of hundreds of millions of dollars in annual revenue,” they said in an open letter released Wednesday. “Some theaters will close.”
The first movie offered in the early window is Sony Corp.’s Columbia Pictures comedy “Just Go with It,” starring Adam Sandler and Jennifer Aniston. Other movies from Time Warner Inc.’s Warner Bros., Comcast Corp.’s Universal and News Corp.’s 20th Century Fox are coming soon.
Starting Thursday, subscribers of DirecTV’s satellite video service with a high-definition digital video recorder will be able to rent those movies 60 days after they debut in theaters for $30 and view them as many times as possible over a 48-hour period.
While that costs more than the $6 for a standard new rental or an $8 movie ticket, the offering could be attractive for families with small children or others who can’t make it out but still want to see the latest films.
The average film now takes 132 days to make it to the home market, and the lesser wait “could irrevocably harm” the theater business, said the directors, who also included Kathryn Bigelow, Guillermo del Toro and Robert Zemeckis.
It’s unclear how many people will jump at the new offer.
Michael Ratty, a 31-year-old public relations officer at a small Boston college, said he relishes going to movies on opening night with a crowd, and the two-month delay and stiff price deters him.
“As it stands now — at 60 days and $30 — I couldn’t see myself partaking,” he said.
Studios are striving to come up with new products to offset a steady decline in DVD sales, which have fallen 30 percent from their peak in 2006. Early releases target the thriving underground market for pirated films, and following a special waiver from the Federal Communications Commission last year, studios are able to temporarily disable output connections on the back of set-top boxes to prevent illegal copying.
They also want to minimize the expense of promoting a movie twice in periods that are four months apart.
DirecTV defended the new service, saying that earlier promotion on home video could even help box office sales.
“Renewed promotion around a movie while it is still in theaters may generate additional gate receipts,” said Derek Chang, the satellite TV company’s executive vice president of content strategy and development. “We think the fears are overblown.”
Theater owners are opposed to the service, even though major movies make almost all their money in theaters in the first two months.
“Just Go with It,” for example, has already made nearly $200 million at box offices worldwide since its release on Feb. 11. Last weekend, it took in just $270,000 from U.S. and Canadian audiences.
John Fithian, the president of the National Association of Theatre Owners, said cinema operators are already under pressure to spend billions of dollars to upgrade their venues with digital projectors and 3-D capable screens to support a format that kept North American box office revenues from declining last year.
“Absolutely the wrong time to experiment with risky models is when that massive investment is being made,” Fithian said.
Small arthouse theaters may especially be at risk, said Stephen Gyllenhaal, an independent film director and the father of Hollywood stars Jake and Maggie Gyllenhaal.
If smaller ticket sales result in theater closures, independent filmmakers will lose an important venue to promote their films, he said.
“I’m interested in protecting those theaters,” he said. “They are our direct line to an audience.”
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More