Commercialmakers can only wonder what might have been if spots had been deemed eligible for the California Film & Television Tax Credit Program which was part of last year’s state budget agreement. Clearly, the feature film and TV productions that qualified for the program prove that incentives have benefited these projects as well as the state’s economy.
In its first year, the program–administered by the California Film Commission (CFC)–allocated $200 million in tax credits to 77 projects. This year, another 30 projects are set to receive an additional $100 million in tax credit allocations. Together, they are estimated to bring $2 billion in direct spending to California communities, which includes $736 million in wages paid to “below-the-line” crew members (electricians, grips, drivers, costumers, etc), according to data compiled by the CFC. Governor Arnold Schwarzenegger (R-Calif.) said that the incentive initiative has created and retained tens of thousands of jobs while generating spending in the Golden State.
The CFC reported that the 77 first-year projects approved for tax credits will hire 18,200 crew members, 4,000 cast members, and over 100,000 background or “extra” players. These approved projects include 51 feature films, both studio and independent, seven television series and 14 made-for-television-movies.
“For three years, I’ve been trying to make RED STATE. It wasn’t until my project qualified for the tax credit program that the flick fast-tracked into reality,” said feature film director Kevin Smith. “A film it seemed would never get made is now lensing right here in California.”
As of June 1, 2010, production companies could apply to California’s tax credit program for allocations from the program’s second year. Thirty productions have been approved for allocations which exhausts the fiscal year funding. The remaining applicants have been added to a waitlist. The 30 productions include 19 feature films, eight television series and three made-for-television-movies.
In order to spur job growth, Governor Schwarzenegger signed legislation enacting the tax credit program in 2009 as part of a targeted economic stimulus package to increase film and TV production in California. The program authorizes the CFC to allocate $100 million in tax credits each fiscal year (or up to $200 million in its first year of operation) to eligible productions through fiscal year 2013-’14. Productions will not receive their tax credit certificates until they have completed postproduction, and the tax credits do not become effective before January 1, 2011.
“The enormous interest in our tax credit program,” said Amy Lemisch, executive director of the CFC, “shows that a targeted incentive can keep tens of thousands of high-paying jobs in California.”
Britt Wilen Joins David&Goliath As Group Creative Director
As David&Goliath (D&G) celebrates 25 years, the agency is bringing on new creative leadership to help shape its future. Britt Wilen joins as group creative director, bringing her knack for big ideas, executional craft and a track record of work that resonates. In her new role, Wilen will partner closely with clients, diving deep into their challenges to develop work that’s bold, transformative, with high-impact solutions and cultural relevance.
David Angelo, D&G founder and creative chairman, said of Wilen, “She’s a true creative force--a Swiss Army knife of innovation--with an energy that’s as contagious as it is inspiring. We are looking forward to her creative leadership for one of our longest-standing clients, California Lottery, as well as the impact she’ll bring to our ‘Brave’ culture.”
Wilen stated, “Creativity is at its best when it surprises people, makes them feel something, or gives them a new way to see the world. That’s what I love about this industry, and that’s what drew me to D&G. They have a fearless approach to ideas and a culture that thrives on collaboration, and I’m so excited to be part of it.”
Wilen’s most recent staff position prior to joining D&G was serving as a global creative director at Saatchi & Saatchi where she led major campaigns for Toyota’s Olympic and Paralympic sponsorship, Expedia and Lexus. Before that, she held senior creative roles at BBDO Worldwide and Leo Burnett, helping shape iconic work for brands like Doritos, Ikea, Mars, and more.
Her work has been recognized with top industry honors, including Cannes Lions, D&AD, The One Show, Clio Awards, and Effies. In addition to her impressive professional career, Wilen boasts a rich and... Read More