First Year of Film & TV Tax Credit Program Creates, Retains Tens of Thousands of Jobs
Commercialmakers can only wonder what might have been if spots had been deemed eligible for the California Film & Television Tax Credit Program which was part of last year’s state budget agreement. Clearly, the feature film and TV productions that qualified for the program prove that incentives have benefited these projects as well as the state’s economy.
In its first year, the program–administered by the California Film Commission (CFC)–allocated $200 million in tax credits to 77 projects. This year, another 30 projects are set to receive an additional $100 million in tax credit allocations. Together, they are estimated to bring $2 billion in direct spending to California communities, which includes $736 million in wages paid to “below-the-line” crew members (electricians, grips, drivers, costumers, etc), according to data compiled by the CFC. Governor Arnold Schwarzenegger (R-Calif.) said that the incentive initiative has created and retained tens of thousands of jobs while generating spending in the Golden State.
The CFC reported that the 77 first-year projects approved for tax credits will hire 18,200 crew members, 4,000 cast members, and over 100,000 background or “extra” players. These approved projects include 51 feature films, both studio and independent, seven television series and 14 made-for-television-movies.
“For three years, I’ve been trying to make RED STATE. It wasn’t until my project qualified for the tax credit program that the flick fast-tracked into reality,” said feature film director Kevin Smith. “A film it seemed would never get made is now lensing right here in California.”
As of June 1, 2010, production companies could apply to California’s tax credit program for allocations from the program’s second year. Thirty productions have been approved for allocations which exhausts the fiscal year funding. The remaining applicants have been added to a waitlist. The 30 productions include 19 feature films, eight television series and three made-for-television-movies.
In order to spur job growth, Governor Schwarzenegger signed legislation enacting the tax credit program in 2009 as part of a targeted economic stimulus package to increase film and TV production in California. The program authorizes the CFC to allocate $100 million in tax credits each fiscal year (or up to $200 million in its first year of operation) to eligible productions through fiscal year 2013-’14. Productions will not receive their tax credit certificates until they have completed postproduction, and the tax credits do not become effective before January 1, 2011.
“The enormous interest in our tax credit program,” said Amy Lemisch, executive director of the CFC, “shows that a targeted incentive can keep tens of thousands of high-paying jobs in California.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More