Are you dragging through the day? Need a lift? A Starbucks DoubleShot should do the trick. That’s the simple message communicated in a distinctive and cool animated commercial introducing the brand-new Starbucks beverage to consumers. Created by Fallon New York, animated by PSYOP Creative Collective, New York, and featuring music by the band Yo La Tengo-the :30 "Drum"-is actually part of Starbucks’ first-ever national television advertising campaign. (The campaign includes four other ads-all :15s designed to run back-to-back. Two of these promote the familiar Starbucks Frappaccino; the other two tout the Starbucks DoubleShot.) This project also marks Fallon’s first step into the world of animation. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
CLIENT
Starbucks DoubleShot.
PRODUCTION CO.
PSYOP Creative Collective,
New York.
Todd Mueller, Kylie Matulick, Marie Hyon, creative partners/directors/ designers; Eben Mears and Marco Spier, creative partners; Justin Booth-Clibborn, executive producer; Eliza Pelham Randall, producer; Jason Strougo, technical director; Pakorn Bupphavesa and Marko Vukovic, lighting and texture/environmental animators; John Payne, Jim Gettinger and Marco Spier, lighting and texture; Boris Ustaeve and Kim Lee, camera animators/character animators; Domel Libid, environmental animator/character animator/modeler/ assistant technical director; Jason Goodman, environmental animator/ character animator; Sean Eno, camera animator; Chadd Ferron, character animator; Todd Akita, Gavin Guerra and Tom Cushwa, modelers; Alex Morris, storyboard artist.
AGENCY
Fallon New York.
Kevin Roddy, executive creative director/copywriter; Jeff Hale and Dave Mashburn, art directors; Mark Sitley, head of broadcast production/executive producer; Jenny Gadd Malmstrom, producer.
EDITORIAL
PSYOP Creative Collective.
Daniel Selinger, editor.
POST
PSYOP Creative Collective.
Eben Mears, Flame artist.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
Quakebasket, New York.
Tim Barnes, music editor.
MUSIC
Yo La Tengo.
Ira Kaplan, Georgia Hubley and James McNew, composers/performers.
SOUND DESIGN
Quakebasket.
Tim Barnes, sound designer.