Deutsch LA has hired Bud Caddell to serve in the newly created role of invention strategist. Caddell most recently worked with Alex Bogusky and Rob Schuham to help launch Common, billed as a collaborative brand and an organization for social entrepreneurs. At Deutsch LA, Caddell will work across all accounts and report to partner/chief digital officer Winston Binch.
“Bud is a modern idea guy — equal parts inventor, strategist and technologist,” said Binch. “Brand success is very much about sparking meaningful and lasting dialogue, and ultimately getting people to act, and having thinkers like Bud at the Agency is essential to doing it smartly.”
Caddell’s body of work over the years spans such clients as American Express, Ford Motor Company, GE, CNN, Pepsi, HBO, and TBS/TNT.
Earlier Caddell served as a digital strategy advisor for The Climate Reality Project, former Vice President Al Gore’s nonprofit organization. Caddell also spent time at Victors & Spoils in Boulder, Colo., working as a strategy director, and as a senior strategist at Undercurrent in New York.
HBO Inks Two-Year First-Look Deal With Sharon Horgan and Her Production Company Merman
HBO has signed a two-year first-look television deal with BAFTA-winning and Emmy®-nominated actor, writer, and producer Sharon Horgan (“Bad Sisters,” “Catastrophe”) and her multi award-winning production company Merman. HBO has also given a straight-to-series order for a new original comedy series, the first project under this deal, from Horgan and produced by Merman, with Horgan serving as writer, star, and executive producer.
This comedy series follows a 50-year-old divorcee’s search for sex and love while juggling caring for her ailing parents and parenting her should-be grown up son.
Amy Gravitt, executive VP, HBO & Max Comedy Programming, said, “We’re thrilled to be reunited with Sharon. Her willingness to offer up her own experiences through the characters she creates makes us all feel a little less lonely, that is what sets her comedy apart so brilliantly. She also has such a sharp eye for material and a strong desire to shepherd other people’s stories, we’re looking forward to the new talent she will bring into the fold.”
Horgan said, “I’m so happy to once again be working with Casey [Bloys], Amy, Francesca [Orsi] and the team at HBO, and really excited that Merman get to continue to tell stories for a company that’s been home to some of the most iconic television shows ever created.”
Horgan has created and starred in such series as “Pulling,” “Catastrophe,” “Motherland,” “Amandaland” and BAFTA and Peabody winning series “Bad Sisters,” which recently released its second season. She received Emmy® nominations for Outstanding Writing for a Comedy Series (“Catastrophe”), Lead Actress in a Drama Series, and Outstanding Writing for a Drama Series (“Bad... Read More