Deutsch LA has hired Bud Caddell to serve in the newly created role of invention strategist. Caddell most recently worked with Alex Bogusky and Rob Schuham to help launch Common, billed as a collaborative brand and an organization for social entrepreneurs. At Deutsch LA, Caddell will work across all accounts and report to partner/chief digital officer Winston Binch.
“Bud is a modern idea guy — equal parts inventor, strategist and technologist,” said Binch. “Brand success is very much about sparking meaningful and lasting dialogue, and ultimately getting people to act, and having thinkers like Bud at the Agency is essential to doing it smartly.”
Caddell’s body of work over the years spans such clients as American Express, Ford Motor Company, GE, CNN, Pepsi, HBO, and TBS/TNT.
Earlier Caddell served as a digital strategy advisor for The Climate Reality Project, former Vice President Al Gore’s nonprofit organization. Caddell also spent time at Victors & Spoils in Boulder, Colo., working as a strategy director, and as a senior strategist at Undercurrent in New York.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More