Chanel No. 5’s “The Film,” via BBD-France, was named the Top National Cinema Advertising Spot in the 2005 Top Cinema Advertising Awards, presented for the second year by the Cinema Advertising Council (CAC). The spot, which features actress Nicole Kidman, was directed by Baz Luhrmann (Moulin Rouge!)
The runner up was Hewlett Packard’s “Picture Book,” from the highly-honored campaign via San Francisco-based Goodby, Silverstein & Partners. American Express’ “Laird Hamilton” via Endeavor placed third. In the category for top regional cinema advertising spot (ran in under 10 markets), Remax Blue Water’s “Remax Addiction” from Digital Talking Screen Media took top honors. Second place went to Old Navy’s “Desk Til Dawn” from Deutsch; Manhattan MiniStorage’s “Man and His Moose” from Mad Injection finished third.
Topping the new category for integrated cinema advertising campaign–coordinated on-screen and in-lobby advertising elements–was American Express’ “DeNiro,” featuring on screen creative by Ogilvy & Mather, New York. Runner up was Free Family Film Festival’s “Animal Planet” with on-screen creative by Discovery Creative Resources; and third was Circuit City’s “Dancing Santa,” with on-screen creative by Doner Detroit.
“The Top Cinema Advertising Awards recognize the cinema advertising spots and integrated campaigns of the greatest creative and entertainment value, and that therefore resonated best with moviegoers, a young, affluent and educated demographic that is highly valued by the advertising community,” said Robert Martin, chairman and president of CAC, a national trade association designed to promote the growing cinema advertising industry in the U.S. “As advertisers become more savvy about the in-theater marketing environment and new digital projection technologies are distributed, the quality of cinema advertising campaigns is achieving new heights. This is being seen on the national, regional and local levels, and so this year we have expanded our awards platform to fully represent the cinema advertising community in the U.S.”
Nominees were chosen by the CAC membership and placed online for viewing prior to voting. Members of the CAC voted, making their selections based on the following creative criteria: storyline, uniqueness, cinematic consistency, creative expression, and entertainment value. Only advertising that appeared in the theater environment between Sept. 1, ’04 and Aug. 31, ’05 was eligible.
Awards for national spots and regional spots are awarded to both the advertiser and the agency. The top integrated campaign award goes to the advertiser as well as the creative and media agencies.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More