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    Cable News Scores With Impeachment Hearings; Nielsen Week In Review

    By SHOOTUpdated:No Comments4086 Views
    Former White House national security aide Fiona Hill, and David Holmes, a U.S. diplomat in Ukraine, right, testify before the House Intelligence Committee on Capitol Hill in Washington, Thursday, Nov. 21, 2019, during a public impeachment hearing of President Donald Trump's efforts to tie U.S. aid for Ukraine to investigations of his political opponents. (AP Photo/Manuel Balce Ceneta)

    By David Bauder, Media Writer

    NEW YORK (AP) --

    Five days of impeachment hearings were a boon to programmers and accountants at the cable news networks. For the big broadcasters, not so much.

    The daytime hearing audience ranged from a high of 13.8 million on opening day to a low of 11 million on the third day, the Nielsen company said.

    CNN, Fox News Channel and MSNBC showed every minute of the hearings, even the two times it stretched into the evening. And they were rewarded: Fox (2.5 million viewership average over five days), MSNBC (2.48 million) and CNN (1.68 million) each had more people watching the hearing than would tune in on a typical day. In the cases of MSNBC and CNN, the networks more than doubled their daytime average, Nielsen said.

    This interest had residual benefits elsewhere; both the Sean Hannity and Tucker Carlson prime-time shows on Fox had their most-watched month ever in November.

    The picture is different on the broadcast networks. CBS' average of 1.82 million viewers for the hearings was better than ABC and NBC, but it was still lower than the 3.3 million people that CBS' top-rated daytime programming gets on a typical day. While there was time for some commercials during breaks in the hearing, there were far fewer ads than are usually run.

    That reality is likely why CBS, on the hearing's third day, gave its affiliates the option to opt out of afternoon testimony. And none of the three broadcast networks stuck with the testimony for the two times it stretched into the evening.

    One saving grace for the networks is that "it's not really costing them as much as one might think," said Marc Krigsman, CEO of SQAD, a New York-based advertising and marketing firm.

    Networks leave wiggle room in their budgets for pre-emptions for news events, and typically don't have to pay a penalty to advertisers for commercial time missed for this reason, Krigsman said. Any losses they incur are mitigated somewhat by higher ratings on morning and evening news programs, he said.

    The timing was bad for some of the daytime shows, however, since November is a ratings "sweeps" month where ratings take on extra importance, he said.

    If there's an extended impeachment trial, that will likely mean tough decisions for broadcast executives about whether to stick with it, particularly since they all have the capacity to stream the coverage online where people can watch on a side screen at work.

    That may be problematic for non-broadcasters.

    "The productivity that is potentially lost across the businesses is something to look at as well," Krigsman said.

    NBC returned to the top of the primetime rankings last week with a strong Sunday night football matchup between Green Bay and San Francisco. The network averaged 7 million viewers for the week, Fox averaged 6.1 million, CBS had 5.9 million, ABC had 4.4 million, Telemundo had 1.5 million, Univision had 1.3 million, ION Television had 1.2 million and the CW had 750,000.

    Fox News Channel was the week's most popular cable network, averaging 2.92 million viewers in prime time. ESPN had 2.63 million, MSNBC had 2.4 million, Hallmark had 1.59 million and CNN had 1.15 million.

    ABC's "World News Tonight" topped the evening newscasts with an average of 8.8 million viewers. NBC's "Nightly News" was second with 8 million and the "CBS Evening News" had 5.6 million viewers.For the week of Nov. 18-24, the top 20 shows, their networks and viewerships: NFL Football: Green Bay at San Francisco, NBC, 20.83 million; "NFL Pregame Show," NBC, 16.29 million; "The OT," Fox, 14.26 million; NFL Football: Indianapolis at Houston, Fox, 13.22 million; NFL Football: Kansas City at L.A. Chargers, ESPN, 13.18 million; "NCIS," CBS, 11.13 million; "Football Night in America, Part 3," NBC, 11.1 million; "FBI," CBS, 8.84 million; "Chicago Med," NBC, 8.44 million; "Young Sheldon," CBS, 8.38 million; "Chicago Fire," NBC, 8.37 million; "The Voice" (Tuesday), NBC, 8.26 million; "NFL Pregame Show," Fox, 8.24 million; "60 Minutes," CBS, 7.77 million; "The Voice" (Monday), NBC, 7.69 million; "Blue Bloods," CBS, 7.57 million; "Hawaii Five-0," CBS, 7.33 million; "This is Us," NBC, 7.32 million; "NCIS: New Orleans," CBS, 6.89 million; "Chicago PD," NBC, 6.88 million.

    ABC is owned by The Walt Disney Co. CBS is owned by CBS Corp. CW is a joint venture of Warner Bros. Entertainment and CBS Corp. Fox is owned by Fox Corp. NBC and Telemundo are owned by Comcast Corp. ION Television is owned by ION Media Networks.

    Category:News
    Tags:CNNFox Newsimpeachment hearingsMSNBCNielsen



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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