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    The Cabinet, ArsenalCreative Enter Into Strategic Alliance

    By SHOOTUpdated:No Comments3763 Views
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    Doug Cox
    SAN FRANCISCO --

    Production and postproduction collective The Cabinet, based in San Francisco, has formed a strategic alliance with ArsenalCreative, a multidisciplinary post studio in Los Angeles.

    Director/editor Doug Cox, who launched The Cabinet last year, said, “What we’ve done here is build a window, a portal to a group of talented artists that will plus our capabilities and deliver quality finish and color to our clients, making The Cabinet a true one-stop shop,” He explained that, utilizing one of The Cabinet’s converted edit suites, the facility “has already enjoyed working with their clients to seamlessly stream flame finish and color sessions directly to its monitors and systems.” 

    Mark Leiss, managing director/partner of ArsenalCreative noted, “Making the decision to establish our offices in San Francisco was all about timing and finding the right partnership. I’ve worked with Doug on a variety of projects over the years and respect his craft and vision. This expansion gives us a permanent presence to focus on cultivating new relationships and strengthening established ones in a market that we’ve been working in for many years.”

    Recent work at The Cabinet includes a multi-platform broadcast and online campaign for Sparkle paper towels with Cutwater, and a digital campaign for Intel, via Doremus. The company is currently in post on So Delicious via Duncan/Channon, with whom Cox collaborated on last year’s widely seen CTCP anti-vaping project “Wake Up” (featuring Blondie’s “One Way or Another”). 

    ArsenalCreative is overseen by Leiss and EP/partner Cortney Haile. Cox–a three-time AICE Award winner (and nine-time nominee), including two awards for Best of San Francisco, in 2012 and 2015–is backed at The Cabinet by EP Jim Vaughan.

    Cox said of Leiss, “Mark and I have known each other and been in the same circles for years and always talked about the need for finish in San Francisco. Mark, Cortney and the rest of the team at ArsenalCreative provide an answer to content finishing that we were looking for. Our ‘team sport for content’ just got that much bigger.”

    Category:News
    Tags:ArsenalCreativeDoug CoxMark LeissThe Cabinet



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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