Jesse Coulter, co-chief creative officer of CAA Marketing, a division of entertainment and sports agency, Creative Artists Agency (CAA), has been named president of the 2015 London International Awards (LIA) Branded Entertainment Jury. Introduced by LIA as a stand-alone category in 2014, Branded Entertainment awards creativity and the power of the idea across films, television programming, live events, audio, gaming and music videos that engage consumers by entertaining them, rather than through traditional advertising. LIA defines Branded Entertainment as an entertainment-based vehicle that is funded by and complementary to a brand’s marketing strategy.
LIA founder Barbara Levy said of Coulter, “With a strong background in creating award-winning entertainment-driven advertising, he seemed a natural choice to chair the Branded Entertainment category.”
Throughout his career, Coulter’s innovative approach to marketing has been recognized by major advertising and entertainment awards shows, garnering two Grand LIAs, in addition to five Cannes Lions Grand Prix, two Emmys, and an Annie.
“Having served as a member of the first-ever LIA Branded Entertainment jury last year, I am honored to have been selected as this year’s Jury president,” said Coulter who’s perhaps best known for his lauded work for Chipotle at CAA Marketing. “The LIAs really understand the branded entertainment category and the wide-ranging backgrounds of its jury members reflect that. Together, we will watch every film, play every game, and do our best to give each piece the attention it is due so we can reward the work that pushes the category forward.”
“Heretic” and “Maria” Set As Red Carpet Premieres At AFI Fest
The American Film Institute (AFI) has announced that Heretic, the psychological thriller starring Hugh Grant, and Maria, based on the life of opera singer Maria Callas starring Angelina Jolie, will round out the Red Carpet Premieres section at this year’s AFI Fest. The Heretic Gala Screening will take place on Thursday, October 24, and the Maria Gala Screening will be held on Saturday, October 26. The complete Red Carpet Premieres section includes the world premieres of Music By John Williams, Robert Zemeckis’ Here, Wallace & Gromit: Vengeance Most Fowl and Clint Eastwood’s Juror #2. All Red Carpet Premieres will take place at the historic TCL Chinese Theatre. The full lineup for AFI Fest 2024 will be unveiled on October 1.
“At the heart of AFI Fest is an unwavering dedication to celebrating the best in global cinema--together,” said Bob Gazzale, AFI president and CEO. “We look forward to uniting artists and audiences once again to be inspired by the art form in a powerful sense of community.”
Heretic follows two young missionaries (Sophie Thatcher and Chloe East) who are forced to prove their faith when they knock on the wrong door and are greeted by a diabolical Mr. Reed (portrayed by Grant), becoming ensnared in his deadly game of cat-and-mouse. The film is directed by Scott Beck and Bryan Woods and produced by Stacey Sher, Beck, Woods, Julia Glausi and Jeanette Volturno. The film will be released nationwide by A24 on November 8.
Directed by Pablo Larraín, Maria presents a tumultuous and beautiful depiction of one of the world’s most renowned artists and reimagines the legendary soprano in her final days in Paris, as Callas (Jolie)... Read More