CLIENT
Salt River Project (SRP).
PRODUCTION CO.
Incubator Films, West Hollywood.
Tom De Cerchio, director; Wyatt Troll, DP; Katie Wells and Alexandra Chamberlain, executive producers; Kathy Wheelock, producer. Shot on location in Los Angeles.
AGENCY
Cramer-Krasselt, Phoenix.
Ian Barry, creative director; Dave Ragar, associate creative director; John Johnson, art director; Pamela Parsons, senior broadcast producer; Jason Hackett, copywriter.
EDITORIAL
Red Car, Santa Monica.
Jay Herda, editor; Seth Gottlieb, assistant editor; Rebecca Jasmine, executive producer.
POST
Company 3, Santa Monica.
Sean Coleman, colorist; Trisha Wilson, producer.
VISUAL EFFECTS
Ring of Fire Advanced Media, West Hollywood.
Alicia Aguilera, visual effects artist; Jerry Spivack, visual effects supervisor; John Myers, executive producer; Zenta Kronitis, producer.
AUDIO POST
Big U Music, Phoenix.
Sam Esparza, mixer/engineer.
SOUND DESIGN
Big U Music.
Sam Esparza, sound designer.
THE SPOT
The :30 "Love Those Appliances" for the utility company Salt River Project features vignettes of a family picnicking with their air conditioner, a man playing racquetball with his pool pump, a wedding with a refrigerator as a bridesmaid, and a man at a sporting event with his water heater. The voiceover states that when you log onto srpnet.com, you can find energy-saving advice. In fact, you’ll be so happy with the energy you save, it won’t be long before you and your appliance are the best of friends.
Spot broke May 26.