BUTTER Music and Sound, under the aegis of owner/CCO Andrew Sherman, has joined the TikTok Marketing Partner Program as an official TikTok Custom Sound Partner, becoming part of TikTok’s dedicated list of brand advertising partners as experts in helping marketers build successful, sound-on strategies for TikTok. As a custom sound partner, BUTTER will craft bespoke tracks via in-house composers that inspire community participation and excitement around Hashtag Challenges, campaigns and beyond. Brand partners can connect with BUTTER EPs based in Los Angeles, New York or Europe through TikTok’s directory channels.
TikTok head of ecosystems Melissa Yang noted, “Sound is the universal language of TikTok, and brands need to embrace music and sound in order to show up authentically on the platform. Our new sound partners have a proven track record of helping marketers develop strategies for TikTok, and offer scalable options for brands of all sizes. We’re excited to see more brands tap into sound on TikTok and make meaningful connections with the community through creative, sound-on strategies.”
The studio has already collaborated with TikTok on custom music for brand campaigns with the platform, including a jam called “From The Wild West to the Wild Waves” for Wrangler, the playful “Make A Dog’s Day” tune for Subaru and a modern, yet authentic bossa “#UnsealTheMeal” melody for Ziploc….
Review: Writer-Director Aaron Schimberg’s “A Different Man”
Imagine you could wake up one morning, stand at the mirror, and literally peel off any part of your looks you don't like — with only movie-star beauty remaining.
How would it change your life? How SHOULD it change your life?
That's a question – well, a launching point, really — for Edward, protagonist of Aaron Schimberg's fascinating, genre-bending, undeniably provocative and occasionally frustrating "A Different Man," featuring a stellar trio of Sebastian Stan, Adam Pearson and Renate Reinsve.
The very title is open to multiple interpretations. Who (and what) is "different"? The original Edward, who has neurofibromatosis, a genetic disorder that causes bulging tumors on his face? Or the man he becomes when he's able to slip out of that skin? And is he "different" to others, or to himself?
When we meet Edward, a struggling actor in New York (Stan, in elaborate makeup), he's filming some sort of commercial. We soon learn it's an instructional video on how to behave around colleagues with deformities. But even there, the director stops him, offering changes. "Wouldn't want to scare anyone," he says.
On Edward's way home on the subway, people stare. Back at his small apartment building, he meets a young woman in the hallway, in the midst of moving to the flat next door. She winces visibly when she first sees him, as virtually everyone does.
But later, Ingrid (Reinsve) tries to make it up to him, coming over to chat. She is charming and forthright, and tells Edward she's a budding playwright.
Edward goes for a medical checkup and learns that one of his tumors is slowly progressing over the eye. But he's also told of an experimental trial he could join. With the possibility — maybe — of a cure.
So... Read More