Bicoastal music shop Butter Music and Sound trades the cleats and pigskin of Eli and Peyton Manning for beats and chains in the new rap-tastic music video “Fantasy Football Fantasy” for the launch of DirecTV’s all-new FantasyZone channel dedicated entirely to Fantasy Football. Following up on last year’s viral smash “Football on Your Phone,” Butter once again teamed up with Grey, NY and the Mannings to transform the MVP-winning brothers into rhyming pros. The video blasts the duo out of their preppy TV-watching attire and into a fantasy rap world complete with racy dancers, slick bling, rainbows, a Pegasus, trips to outer space and snazzy family cameos.
After receiving the script, the Butter team put together a demo track, with final tracks to be recorded with Eli and Peyton on set. Butter Music and Sounds’ creative director Andrew Sherman and executive producer Ian Jeffreys recorded the duo in renegade fashion between takes in a wooden recording booth tucked away in a quiet corner on set. After the shoot, Butter’s sister audio post company Mister Bronx worked to amplify the track to professional album-like quality.
The music video was helmed by Director X of DNA.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More