The Altoids campaign “Altodia,” out of Leo Burnett USA, Chicago, freshened up the Chicago Creative Club (CCC) Awards, held late last month at The Auditorium Theatre in Chicago. The package, won Best of Show–Television, as well as numerous other accolades. It also scored best multimedia campaign.
The campaign, which includes the TV spots “Mastering the Mother Tongue,” “People of Pain,” and “Fable of the Fruit Bat,” features the exploits of Sir Gerald Pine, an explorer to the land of Altoidia, who encounters tribes who have made the Altoids line of products an integral part of their daily lives. Humorously, the hapless researcher gets himself into sticky situations with folks he encounters. Craig Gillespie of bicoastal/international MJZ directed the trio of ads. In addition to Best of Show, the spots won for best 30-second television campaign. “People of Pain” scored three crafts honors–editing, cinematography, and direction. Paul Martinez of bicoastal Lost Planet cut the spots, and Neil Shapiro served as director of photography. “Mastering the Mother Tongue” was honored for 30-second single/television spot.
A Miller package comprising the ads “Voices,” “Victims” and “Football,” out of Young & Rubicam, Chicago, was honored for longer length campaign/television. Rocky Morton of bicoastal/international MJZ directed the ads.
For television production under $50,000, the Chicago Music Exchange ad “Smash,” out of Element 79 Partners, Chicago, was honored. Evan Bernard of bicoastal/international Chelsea Pictures directed the spot. For special effects, Dell’s “Clay’s Talent,” out of DDB Chicago was singled out. David Shane of bicoastal/international Hungry Man directed the spot. Bicoastal Brand New School did graphics and effects on the ad. The Pontiac ad “Mesmerize” out of Leo Burnett Detroit, Troy, Mich., was honored for music. The team Crime of the Century from bicoastal Supply & Demand directed the spot, which featured licensed music in the form of Kasabian’s “Club Foot.”