McCann NY leads the field of ad agencies with a tally of 61
“Moldy Whopper,” created by INGO Stockholm with DAVID Miami and Publicis Bucharest, tops the world with 23 finalist entries for The One Show 2020.
“Moldy Whopper” heralds Burger King’s decision to eliminate artificial colors, flavors and preservatives from its Whoppers (the preservative-free burgers are scheduled to be available throughout the U.S. by year’s end). The commercial shows an appetizing burger being assembled and then left to rot for several weeks, decomposing via time lapse photography until it’s a mass of a mess with a layer of thick green mold. The tagline reads, “The Beauty of No Artificial Preservatives.”
The complete One Show 2020 finalists list can be viewed here, all finalists win either a One Show Pencil or Merit. Winners will be announced in a special streaming event in mid-June, details will be announced shortly.
Following “Moldy Whopper” as the work with the year’s most finalists are two entries tied at 18: “JFK Moonshot” by Digitas Boston with Unit 9 London for JFK Presidential Library and Museum, and “Project Understood” by FCB Canada Toronto on behalf of Google AI/Canadian Down Syndrome.
Agency tally
McCann New York has the most One Show finalist entries this year with 61, including 17 each for Microsoft’s “Changing the Game” and March for Our Lives’ “Generation Lockdown,” and nine for “The Team That Wouldn’t Be Here” on behalf of Verizon.
BBDO New York with Sanctuary Los Angeles is runner up with 39 finalists, including 14 for Monica Lewinsky’s anti-bullying initiative “The Epidemic” and 11 for Sandy Hook Promise’s “Back to School Essentials”.
In the third spot is FCB Chicago with 31 finalists, including 28 on behalf of Illinois Council Against Handgun Violence. Working with FCBX and Lord+Thomas, both Chicago, the agency has 16 for the organization’s “Most Dangerous Street,” and 12 with Lord+Thomas and The Mill, both Chicago, for “The Gun Violence Handbook”.
Goodby Silverstein & Partners San Francisco has 30 finalists, followed by Arnold Worldwide Boston with 29, TBWAMedia Arts Lab Los Angeles with 28, Ogilvy Chicago with 27, Droga5 New York with 26 and Scholz & Friends Berlin with 25.
The One Show 2020 juries selected 1,669 finalists representing 46 countries.
“People in the industry are eager for some good news, we’ve been inundated with inquiries about who made the final cut for The One Show,” said Kevin Swanepoel, CEO, The One Club. “In a year when other awards have been canceled, The One Show is the leading global awards program to elevate and celebrate the broad range of advertising and design work from around the world.”
The One Show is part of The One Club for Creativity, the nonprofit organization supporting and celebrating the global creative community.
The One Club awards shows each have their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while ADC Annual Awards juries maintain their historic concentration as the champion for craft, design and innovation.
Droga5 Appoints Emma Montgomery As Global Chief Strategy Officer
Creative agency network Droga5 has appointed Emma Montgomery as global chief strategy officer. She is the third global appointment for the agency this year, with Pelle Sjoenell named worldwide chief creative officer this past March, and global CEO Mark Green recently appointed this fall. Montgomery will be responsible for connecting and supercharging Droga5’s strategy and creative offerings globally. She will be based in its headquarters in New York City.
“Emma is a world-class strategic leader and authority that I’ve long admired and dreamt of being partners-in-crime with,” said Sjoenell. “Her work inspires the creativity that connects people and brands in ways that move business and culture forward, so I’m excited to finally be able to work with her alongside Mark, and to see her lead and further strengthen our leadership and strategy teams around the world.”
Montgomery joins Droga5 after serving as CEO of DDB Chicago. She’s been in the industry for over 20 years, and has served in several high-level leadership positions throughout her career, including as president and CSO of Leo Burnett Chicago, global CSO of TBWA, and CEO of Leo Burnett Australia. She’s also worked across a breadth of categories and multiple global clients such as Kraft, Aldi, Diageo and Molson Coors, among many others, including challenger brands and startups.
“I’m excited to join Droga5 and have the opportunity to help carve out a new path for the brand globally, building on its tremendous legacy of creative leadership,” said Montgomery. “The potential of Droga5, combined with the possibilities of Accenture Song, was too exciting to pass up. No other agency has what they have, and as marketing shifts, the chance to make creativity a genuine... Read More