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    Bullitt Adds Director Ash Bolland To Its Roster For Spots, Branded Content

    By SHOOTUpdated:No Comments4116 Views
    Ash Bolland
    LOS ANGELES --

    Director Ash Bolland has joined Bullitt for U.S. representation spanning commercials and branded content. 

    “Ash has a directing voice that comes from thinking expansively, imprinting projects with a sense of depth and quality,” said Allison Amon, Bullitt EVP sales & development. “He understands how to craft meaningful connections with audiences, sometimes on a grand scale, blending wonder and human interest in each narrative.”

    Bolland also maintains Raskols, a production company in Australia. Prior to coming aboard the Bullitt roster, he was most recently repped by Interrogate in the U.S. ad market.

    Raised in a small town in New Zealand, Bolland, who once aspired to be a pro-skateboarder, played in bands, and learned filmmaking at night. During MTV’s years as a creative playground and talent incubator he directed music videos and created some of the channels most memorable idents. Employing a blend of live action and design allowed him to explore original ideas with a cinematic aesthetic. This imaginative space catapulted him into a career marked by unique and diverse projects, many of which earned millions of views and global acclaim.

    Entering the branded realm, Bolland’s love of skateboarding shines in Burn featuring pro-skateboarder Rune Glifberg for Burn Energy Drinks (Coca-Cola). Bolland later worked directly with Nintendo, in the highest secrecy, on the launch film of the Nintendo Switch. The spot was lauded by Jimmy Fallon on The Tonight Show and has since racked up a staggering 60 million views on YouTube. Bolland directed Nintendo’s first Super Bowl commercial, which in 2017 saw the band Imagine Dragons thrust into the international spotlight.

    The director was then commissioned by the Sydney Opera House that same year to create a 15-minute film for the Vivid music and light festival. The film projected across the harbor onto the Sydney Opera House for 23 nights as the fest was attended by more than 2.3 million people.

    With Bullitt, Bolland deepens his expansion into narrative and performance-driven advertising and branded projects. His appreciation for social cause and interest brand-driven, change-making entertainment is also an essential part of this new collaboration.

    Category:News
    Tags:Allison AmonAsh BollandBullitt



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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