Toughness, in the world of pickup trucks, is commonly considered the domain of American-made vehicles. In the ads, the trucks are driven by honest, hard-working cowboy types who load and unload the building blocks of America’s heartland from the beds. However, there is another kind of toughness: one born in the city’s streets. And knowing that there is more than one way to sell a pickup truck, TBWA/Chiat/Day, Los Angeles, kicked off the third year of its campaign for the Nissan Frontier with a spot that plays with the perceptions of toughness. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
CLIENT
Nissan Motor Co./Nissan Frontier.
PRODUCTION CO.
HSI Productions, bicoastal, and Gerard de Thame Films, London.
Gerard de Thame, director; Mick Coulter, DP; Bill Sandwick, executive producer; Fabyan Daw, executive producer/line producer; Alex McDowell, conceptual design; Joseph Bennett, production design. Shot on location in Wales and Cambridgeshire, U.K.
AGENCY
TBWA/Chiat/Day, Los Angeles.
Rob Schwartz, executive creative director; Chris Graves, creative director; John Payne, art director; Gary Pascoe, copywriter; Will St. Clair, producer; Julie Rousseau, assistant producer.
EDITORIAL
Cut & Run, London.
Steve Gandolfi, editor.
POST/ VISUAL EFFECTS
The Mill, London.
Sally Heath, producer; Hitesh Patel, CG supervisor; Paul Harrison and Adam Scott, colorists; Dave Smith, online editor/Inferno artist; Angus Kneale, Inferno artists; Kevin Modeste, Thomas Pastor and Eric Deltour, 3-D artists; Gavin Wellsman, Flint operator; George Theophonous, motion control; Adam Howarth, models.
AUDIO POST
Margarita Mix de Santa Monica, Santa Monica.
Jimmy Hite, mixer.
MUSIC
Elias Arts, bicoastal.
Jimmy Haun, composer; Dave Gold, creative director; Dayna Turcotte, producer.
SOUND DESIGN
Machine Head, Venice.
Stephen Dewey, sound designer; Vicki Melanson, producer.
