Budweiser, the King of Beers, and Nike, whose “Just Do It” campaign has long been lauded as one of advertising’s best, will be honored by the Association of Music Producers (AMP) at the second annual AMP Awards for Music and Sound at City Winery on May 7 in New York City. The two marketers will be inducted into the AMP Hall of Fame in recognition of their “Outstanding Achievement in the Use of Music to Define the Brand.”
Budweiser has a long tradition of integrating music in its advertising, from its use of original campaign songs such as “For all you do, this Bud’s for you” to its use of adapted contemporary music to performances by well-known recording artists in its ads as well as its sponsorship of concerts, tours and festivals.
Nike has consistently made use of effective and evocative music tracks and sound design over its history, from its early days as an award-winning broadcast advertising superpower to its work in the digital and experiential space.
“Music has always been a part of Budweiser’s DNA,” said Brian Perkins, VP, Budweiser. “Whether it’s selecting the perfect song for our iconic Super Bowl commercials or putting on a ground-breaking festival like Budweiser Made in America, we’ve built our legacy pairing great beer with great music. We are proud of the role Budweiser has played in American music culture over the years, and honored to be inducted into this year’s Hall of Fame.”
“Our goal with the Hall of Fame is to honor iconic brands that have put music and sound at the core of their messaging for decades, in ways that are arresting, surprising and most often memorable,” said Marlene Bartos, president of AMP and managing director of Yessian Music in New York.
A special AMP committee, including past and present AMP board members as well as advisory board members from the music industry at large, met earlier this year to review a list of Hall of Fame nominees. “Our collective experience led us easily to a short list of remarkable brands,” explained Lyle Greenfield, founder and partner at Bang Music, past president of AMP and one of the co-founders of the AMP Awards. “We felt strongly that each of our selections would be worthy of a Hall of Fame nod.”
The shortlist of nominees was then submitted to the full AMP membership, which voted on the two marketers to be honored with 2014’s Hall of Fame induction. Among those participating in the process were BBDO’s Rani Vaz, sr. VP and director of music and radio production and chair of the 2014 AMP Awards advisory board, and Josh Rabinowitz, executive VP/director of music at Grey Worldwide, who is serving on this year’s advisory board and was its chair in 2013.
This is the 2nd annual AMP Awards presentation in New York. Last year’s inaugural AMP Awards saw the induction of McDonald’s and The Coca-Cola Company into the AMP Hall of Fame. The presentation this year will be headlined by performances from Island Records artists American Authors and Capitol Records artist Sky Ferreira.
Among the sponsors for this year’s event are Clear Channel Communications + iHeart Radio, Island Records and Grey Worldwide.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More