By Emily Fredrix, Marketing Writer
MILWAUKEE (AP) --Anheuser-Busch isn’t saying “neigh” just yet to putting its Clydesdales in the Super Bowl.
The longtime Super Bowl advertising leader will ask fans starting later Friday to vote on three possible Budweiser ads on the brand’s Facebook page. One of them includes the company’s trademark Clydesdale horses. All are by advertising agency DDB.
Earlier this week, the brewer showed off the contenders for its five minutes of Super Bowl ads. None included the horses, which were last absent from the game in 2001.
But the company said it got a 60-second cut of a new Clydesdale ad that it likes better than a half-minute one it saw previously, and now the horses just might be in again.
Keith Levy, marketing vice president for the St. Louis-based subsidiary of Anheuser-Busch InBev, said fans will have the next several days to vote. The game airs Feb. 7 on CBS.
The possible Clydesdale commercial tells the story of friendship between a young Clydesdale and a young steer.
The company regularly films more commercials than it needs for the Super Bowl and whittles them down through consumer testing, often just before the game. But this marks the first time the brewer is putting the ads up for a vote so publicly. It’s also a change for a company that is typically guarded about its Super Bowl ads.
“We’re very guided by what the consumers say and not necessarily what I think, or what the brand teams think or what the agencies think,” Levy said. “We’re selling beer to consumers so it’s very important to us to make sure we’re resonating with them.”
Object & Animal Signs Director Alana O’Herlihy To Its Global Roster
Object & Animal has added multidisciplinary artist, photographer and director Alana O’Herlihy to its roster for exclusive worldwide representation spanning commercials, branded content and music videos. This marks the first production house representation for O’Herlihy. Her portfolio encompasses a wide range of visual artistry, from directing films and music videos to creating photographic stills. Known for a unique blend of analog and digital mediums, O’Herlihy’s work includes leading brands and top-tier magazines, where her vision consistently sparks conversation and brings heightened visibility to her subjects. Her glamorous, campy style pushes the boundaries of conventional artistry. Among her notable directorial credits is the Miley Cyrus music video “Prisoner” featuring Dua Lipa. “Alana’s ability to seamlessly merge old mediums with cutting-edge processes is a testament to her boundless creativity,” said Emi Stewart, executive producer at Object & Animal. “Her work challenges conventions while celebrating the visual grandeur of both past and present.” Object & Animal maintains offices in London, Los Angeles and New York. Read More