By Emily Fredrix, Marketing Writer
MILWAUKEE (AP) --Anheuser-Busch isn’t saying “neigh” just yet to putting its Clydesdales in the Super Bowl.
The longtime Super Bowl advertising leader will ask fans starting later Friday to vote on three possible Budweiser ads on the brand’s Facebook page. One of them includes the company’s trademark Clydesdale horses. All are by advertising agency DDB.
Earlier this week, the brewer showed off the contenders for its five minutes of Super Bowl ads. None included the horses, which were last absent from the game in 2001.
But the company said it got a 60-second cut of a new Clydesdale ad that it likes better than a half-minute one it saw previously, and now the horses just might be in again.
Keith Levy, marketing vice president for the St. Louis-based subsidiary of Anheuser-Busch InBev, said fans will have the next several days to vote. The game airs Feb. 7 on CBS.
The possible Clydesdale commercial tells the story of friendship between a young Clydesdale and a young steer.
The company regularly films more commercials than it needs for the Super Bowl and whittles them down through consumer testing, often just before the game. But this marks the first time the brewer is putting the ads up for a vote so publicly. It’s also a change for a company that is typically guarded about its Super Bowl ads.
“We’re very guided by what the consumers say and not necessarily what I think, or what the brand teams think or what the agencies think,” Levy said. “We’re selling beer to consumers so it’s very important to us to make sure we’re resonating with them.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More