Integrated creative company Butler, Shine, Stern and Partners (BSSP) has appointed Lauren King as its new director of digital media and activation. King is tasked with managing and fostering relationships with key industry partners, developing and refining the media department’s processes to streamline efforts and better serve BSSP’s roster of clients, while also staying ahead of rising trends within the digital marketplace. King will report to Kerri Gouveia Stumpo, BSSP’s head of media and communication strategy.
Stumpo said of King, “With her own style of strategizing and creativity, this new role presents much growth opportunity for the agency. Finding the right person that not only flourishes with leading our internal teams, but with our roster of existing and incoming clients, can be tricky. With Lauren’s background, we are fully confident that she will thrive as our new director of digital media and activation.”
A veteran of the media industry, King previously served as the associate media director at Horizon Media where she worked for over four years on the Constellation Beer, Wine and Spirits account. With a primary focus on Modelo Especial, the fastest growing domestically imported beer in the U.S.
“I couldn’t be more eager to join the BSSP team after just our first meeting together. I saw intelligence and passion from each person I met, almost instantly,” said King. “Starting this new position and being a part of a full-service agency where I can hone in on the creative development process with a fully integrated team is important to me. I am beyond ready to get my hands on new business pitches and celebrate a ton of success with team BSSP. It’s going to be a big year.”
This appointment highlights the continued growth and evolution BSSP is undergoing as the shop nears its 30th anniversary this year.
