Butler, Shine, Stern & Partners (BSSP) has hired Vince Genovese as executive director of integrated production, expanding the agency's content creation and production capabilities. Genovese had worked with BSSP on numerous campaigns for MINI, Raise the River, and others as co-owner of production company Republic Content.
“Vince has helped create amazing commercials and terrific content over the years, and we’re fortunate to bring him in-house to oversee the delivery of cohesive solutions across all media for our clients,” said John Butler, chief creative officer at BSSP. “His experience owning his own production company is critical to the agency as we expand our own Cleaver editorial into areas of video and postproduction to make our clients’ content stand out.”
After selling his stake in Republic several years ago, Genovese began working as a freelance producer across the country. In addition, he has served as director of broadcast production at McCann Worldgroup SF, and over the years has worked at 72andSunny, Goodby Silverstein, DDB, FCB and Chiat/Day, among others.
“BSSP is one of the most highly regarded creative agencies in the country, and having worked with them over the years, I value their dedication to creative innovation and the craft of advertising,” said Genovese. “I’m looking forward to being part of the agency’s future, as it develops new solutions and capabilities to better serve its clients’ changing needs.”
