Butler, Shine, Stern & Partners (BSSP) has hired Vince Genovese as executive director of integrated production, expanding the agency's content creation and production capabilities. Genovese had worked with BSSP on numerous campaigns for MINI, Raise the River, and others as co-owner of production company Republic Content.
“Vince has helped create amazing commercials and terrific content over the years, and we’re fortunate to bring him in-house to oversee the delivery of cohesive solutions across all media for our clients,” said John Butler, chief creative officer at BSSP. “His experience owning his own production company is critical to the agency as we expand our own Cleaver editorial into areas of video and postproduction to make our clients’ content stand out.”
After selling his stake in Republic several years ago, Genovese began working as a freelance producer across the country. In addition, he has served as director of broadcast production at McCann Worldgroup SF, and over the years has worked at 72andSunny, Goodby Silverstein, DDB, FCB and Chiat/Day, among others.
“BSSP is one of the most highly regarded creative agencies in the country, and having worked with them over the years, I value their dedication to creative innovation and the craft of advertising,” said Genovese. “I’m looking forward to being part of the agency’s future, as it develops new solutions and capabilities to better serve its clients’ changing needs.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More