Independent creative agency Butler, Shine, Stern & Partners (BSSP) has hired Robison Mattei and Will Sands as its newest associate creative directors. Both industry vets–who have held senior-level creative roles at agencies including TBWAChiatDay, 180LA and Deutsch–will work across all BSSP clients and new business projects, helping the agency to further elevate its creative work and effectiveness. They will report to group creative directors Nicole Michels McDonagh and Sinan Dagli.
Mattei has spent the last decade working at agencies around the globe–from São Paulo to Dubai to Los Angeles, creating work for McDonald’s, Coca-Cola, Toyota USA, ABInbev, Asics, Nestlé, P&G, Google Cloud, among others. Brazilian born, to an Italian family full of artists and creators, he was naturally drawn to design. Mattei started his ad career at F/Nazca Saatchi & Saatchi Sao Paulo and worked his way up the creative ladder with stints at Lowe, JWT, Leo Burnett, Crispin Porter + Bogusky and 180LA. Most recently, he served as a sr. art director at TBWAChiatDay. His work has been recognized by several major award competitions including the Cannes Lions Festival, New York Festivals, The One Show and the Dubai Lynx International Festival.
A truly integrated creative, Sands has spent time at both traditional and digital agencies including 180LA, Deutsch, and AKQA, working as a copywriter on major brands like Jordan, Volkswagen, Bud Light, Postmates, and Taco Bell. It was during his tenure at 180LA where he and Mattei first worked together. Over the last year, Sands has freelanced for various L.A.-based shops including Virtue, 72andSunny, and Decoded. His work has received industry awards at the Cannes Lions Festival, The One Show, D&AD and ANDYs; he’s also participated on juries for the CLIO Awards and The Webby Awards.
Nikki Baker Becomes CEO At Fallon
Fallon has appointed Nikki Baker as its new CEO. Baker, who joined the creative agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019.
Baker’s promotion to CEO comes at a time of significant momentum for the agency, including six consecutive years of growth and award-winning work.
Baker’s recent career highlights include creatively leading the Walmart partnership with the Publicis Groupe team and spearheading innovative campaigns such as the award-winning “RomCommerce” 23-episodic series and the internet-breaking Mean Girls campaign, among hundreds of other campaigns together with the brand over the past few years. Together with Shaffer, Baker has also been instrumental in elevating Fallon’s creative output for longstanding clients like Arby’s, Mattress Firm, and Front Door/American Home Shield.
“I’ve always been an admirer of Fallon, even before I joined. The chance to lead the agency is an absolute honor. Fallon is a place like no other with amazing talent and a legacy of building big, innovative, creative ideas,” said Baker. “Rocky has represented the best of Fallon. He’s been a great leader, and I couldn’t be more excited to take the reins and lead the agency through to the next chapter. With creativity at our core, we’re going to be as ambitious as ever, push boundaries, and continue embracing emerging platforms to deliver work that truly resonates in culture.”
Prior to joining Fallon six years ago, Baker held positions as creative director and art director at agencies including DDB and GSD&M, working with major brands such as McDonald’s, Southwest Airlines, and Wrigley. Her work has been recognized by... Read More