Writer Jeff Hornung and art director Ed Patterson have joined agency BSSP as a creative team working on accounts including FootJoy, Parallel and Traditional Medicinals.
First teaming up at TBWAMedia Arts Lab in 2014 for Apple on campaigns like the heartfelt “Frankie’s Holiday” in 2016, encouraging people to “Open your heart to everyone” during the holiday season, the creative duo then moved to Deutsch LA where they worked on Volkswagen, launching the new VW Jetta via the “Betta Getta Jetta” campaign in 2018.
Earlier Hornung worked at Google Creative Labs and 72andSunny on their Activision account. Patterson was previously at Wieden+Kennedy in London working on the Aria and Orange Mobile accounts, and prior to that was a director for Blinkink and Aardman Animations working under the name “Sumo Science.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More