CLIENT
Ace Hardware Corporation.
PRODUCTION CO.
hungry man, bicoastal/
international.
Jim Jenkins, director; John Lindley, DP; Stephen Orent, executive producer/N.Y.; Dan Duffy, executive producer/L.A.; Kevin Byrne, line producer. Shot on location in Los Angeles.
AGENCY
Goodby, Silverstein & Partners, San Francisco.
David Gray and Chris Ford, creative directors; Debbie King, executive producer; Cathy Carolan, producer; Steve Yee, art director; Dan Rollman, copywriter.
EDITORIAL
Bob ‘n’ Sheila’s Edit World,
San Francisco.
Bob Spector, editor; Doug Brown, assistant editor; Gina LoCurcio, executive producer; Saima Awan, producer.
POST
Bob ‘n’ Sheila’s Edit World
Jimi Simmons, online editor/Flame artist; Eugene Libadia, Flame assistant.
Bobine Video, Santa Monica.
Jais Thierry Lamaire, colorist.
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, mixer.
MUSIC
Elias Arts, bicoastal.
Jonathan Elias, composer.
SOUND DESIGN
Machine Head, Venice, Calif.
Stephen Dewey and Chris Simpson, sound designers.
THE SPOTS
"Garbage Disposal" (:30) features a man installing a ceiling fan in his kitchen. He drops a screw into the garbage disposal and sticks his hand in the hole to retrieve the rivet. His wife enters the room, notices the new fan and heads for the switch to test her husband’s installation skills. The man—with his hand still in the hole—suddenly realizes that he could have wired the fan to the switch for the disposal. The switch is flipped and the ad cuts to a strange man outside the house who says, "How sure are you about your wiring skills?" He then suggests heading to Ace Hardware, "the helpful place." In the :30 "Basketball," a man and a boy are playing hoops on a driveway when the garage door opens. Another man inside the garage asks the player who he is. He states that he’s from "Kids Without Dads." The man in the garage, confused, tells the basketball player: "I’m his dad." "Need a little help with home improvement projects?," says the spokesman. "Morgue" (:30) shows a mother and son trying to identify a corpse as the family’s father. Mom tells the medical examiner to turn him over so they can compare the body to a photo of her husband—he’s working under the sink with only his badkside showing. Sadly, they announce, "It’s Dad." "Spending a little too much time on home repair?" In the :30 "Mowing the Dirt," a man mows his yard which consists of dirt and rocks. "Need help with lawn care?" And the :15 "Charade" features a group of people playing the game, as a woman flaps her arms like a chicken. One of her male friends blurts out, "Broken sprinkler timer valve?" "Obsessing on home repair projects?"
Spots broke in November.
