CLIENT
Anheuser-Busch/Budweiser.
PRODUCTION CO.
Go Film, bicoastal.
Danny Kaufman, director; Scott Galinsky, DP; Robert Wherry and Jonathan Weinstein, executive producers; John Mauna, line producer. Shot on location in Los Angeles.
AGENCY
Goodby, Silverstein & Partners, San Francisco.
Jeff Goodby, creative director; Debbie King, executive producer; James Horner and Cindy Epps, producers; Sean Farrell, art director; Colin Nissan, copywriter.
STOCK FOOTAGE
Sekani, New York.
EDITORIAL
Bob ‘n’ Sheila’s Edit World, San Francisco.
Tim Fender, editor; Nikki Winig, assistant editor; Gina LoCurcio, executive producer; Saima Awan, producer.
POST
Bob ‘n’ Sheila’s Edit World.
Jimi Simmons, online editor; Eugene Libadia, Flame assistant.
AUDIO POST
Crescendo! Studios, San Francisco.
Jay Shilliday, engineer.
THE SPOT
In "Balk," a group of patrons watching baseball at a bar start yelling that the pitcher committed a balk. One man who is protesting rather loudly, winds up silencing the crowd. The woman next to him asks him what a balk is, but it’s obvious that he has no clue. The :30 ends with the familiar tag, "Budweiser. True."
Spot broke in September.