Launch VP Bryan Godwin has been promoted to president of the New York-based previsualization company; and Joseph Weil has been upped from creative director to executive creative director. The two will lead Launch, which now sits in expanded and newly designed space from design studio Miloby Ideasystem.
“We’re poised for continued success into the next generation,” said Godwin, who now focuses his full attention on Launch, leaving his role as VP/director of computer graphics at Charlex, Launch’s sister company. “We have the leadership, creativity and intellectual power to elevate each of our projects beyond excellence.”
Launch pre-viz was formed with a goal of using fully dimensional animated film to bring ideas to life that not only has the energy, style and camera moves the clients envisioned, but also the emotion, humor and other subtleties. Godwin and Weil plan continued development of its techniques, taking advantage of technological advances.
Agency clients for Launch have included Doritos and Gillette Venus for BBDO New York; Diet Pepsi for DDB New York; Centrum and Dentyne for McCann-Erickson, New York; Accenture and Pella Windows for Young & Rubicam, New York; and Pantene for Grey Advertising, New York.
Now Launch aims to expand by working directly with new types of clients including live action production companies and directors. “Launch can execute the concept exactly as the client wants,” explained Godwin. “But we can also deliver a high level of creative interplay with our clients by generating many different ideas and working together to see which one turns out to be the star.”
Godwin’s background includes a stint at White Plains, N.Y.-based Blue Sky Studios, where he was a lighting technical director for the computer-animated feature film, Ice Age. At other studios, he served as technical director on feature film The One and supervised lighting effects and compositing for the CG series Roughnecks: The Starship Troopers Chronicles.
Weil is also an independent filmmaker. He has been working on a documentary and book about the Portuguese revolution of l974 when a faction of the country’s armed forces rose up against a dictatorship government.