Brunner, an independent integrated marketing agency, has promoted Patrick Culhane to VP of brand strategy.
“Patrick’s enthusiasm for strategic and creative endeavors, coupled with his natural curiosity and energy, has positioned him as an indispensable asset to our agency,” said Ken Johns, partner and director of client experience at Brunner. “In his new capacity, Patrick will lead and execute brand strategy development to help clients compete and grow in their highly competitive industries.”
With more than 25 years of industry experience, Culhane spearheads tailored brand strategies designed to resonate deeply with target demographics and drive business objectives. His strategic insights have consistently driven successful brand repositioning efforts and invigorated brand identities, resulting in increased market share and brand equity. During his time with Brunner, he has enhanced his brand strategy skill set by applying it to clients including Church’s Texas Chicken, Cheddar’s Scratch Kitchen, Goodwill of North Georgia, and Cold-EEZE.
“Brand strategy is the rigor you apply to a plan that ensures your best brand strength aligns with your target audience’s passion points–and is communicated in a way that separates you from your competitors,” said Culhane. “Having a solid brand strategy is increasingly vital because marketers’ budgets must accomplish more every year. Few brands can afford to win while sounding the same or only talking about what they want to communicate vs. what consumers truly care about.”
Patrick joined Brunner from Chosen Communications where he served as principal and client services director. He was responsible for ensuring the entire agency team delivered best-in-class experience when it came to brand management, client development, account planning, trend and competitor analysis, and marketing planning. Former clients include Diageo, Pepsi, VW Commercial Vehicles, and Castrol.
