CLIENT
New Jersey State Aquarium.
PRODUCTION CO.
In the Wee hours,
Manhattan Beach, Calif.
Dan Hertzog, director/cameraman; James Mullady, executive producer; Anthony Mosa, producer; Terry Hayes, production manager. Shot on location in Studio City, Calif.
AGENCY
The Brownstein Group, Philadelphia.
John Gilbert, creative director; Tesia Barone, associate creative director/art director; Jim Walls, copywriter; Dan Hertzog, producer.
EDITORIAL
Brass Knuckles Editorial,
Venice, Calif.
Chris Gernon, offline editor; Bond Schoeffel, executive producer.
POST
Brass Knuckles Editorial.
Chris Gernon, online editor.
Bobine Video, Santa Monica.
Jais Thierry Lamaire, colorist.
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, mixer.
SOUND DESIGN
Stimmung, Santa Monica.
Michael Anastasi, sound designer; Gulla Petursdottir, executive producer.
THE SPOTS
Four :15s feature children who, after visiting the New Jersey State Aquarium, quietly attempt to apply the things they’ve learned to their everyday lives. In "Teeth" a young girl looks at her open mouth in the bathroom mirror, finally deciding to try and brush her teeth with three toothbrushes. The super reads, "Sharks have 7 rows of teeth." "Breathe" features a girl holding her breath, as "Seals can hold their breath for 30 minutes" appears. A boy in bed struggles to keep his lids open as wide as possible in "Eyes," while "Parrotfish sleep with their eyes open" flashes onscreen. And "Shed" shows a boy taking his clothes off, piece by piece, in his backyard, to "Penguins shed every spring." The campaign features the tag line, "Keep them wondering."
Spots broke June 18.