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    Broadly Speaking

    By SHOOT StaffUpdated:No Comments1143 Views
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    Are you participating in the Hulu.com beta test? If you are, you have the opportunity to watch full length episodes of 90 different TV shows online and see a variety of other video content from movie studios and more. The NBC Universal/News Corp. venture, months in the planning, has finally gone live and presents a new opportunity for advertisers to play a variety of ad formats in the space. Traditional TV advertisers get the chance to play ads with a new form of TV, which is perhaps Hulu’s greatest commercial appeal.
        Meanwhile, TV is threatened by the writers’ strike which started Monday. It’s possible that more viewers will go to Hulu and other video sites as they turn away from the rerun content that may play on TV if there’s no fresh shows. The impact that may have on video advertising and the production of new online content is examined in one of this week’s news stories.

    Want to laugh? Check out the Tv.com spots mentioned in another of this week’s articles…a contortionist crawls into a television set to promote the site’s coverage of TV content.
        Classical music lovers must read our article on the Baltimore Symphony Orchestra, which is using a series of webumentarys to promote the naming of a new music director.
        We also cover a series of comedic short films for Allstate in our iSPOT of the Week.
        Keep on reading and don’t forget to let us know about news at your companies and the great broadband video advertising you’re creating.

    Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot

    Category:News



    Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta

    Friday, November 22, 2024

    The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.

    The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.

    The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.

    Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.

    Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.

    Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.

    Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.

    Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.

    The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More

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