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    Broadly Speaking

    By SHOOT StaffUpdated:No Comments1167 Views
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    Are you participating in the Hulu.com beta test? If you are, you have the opportunity to watch full length episodes of 90 different TV shows online and see a variety of other video content from movie studios and more. The NBC Universal/News Corp. venture, months in the planning, has finally gone live and presents a new opportunity for advertisers to play a variety of ad formats in the space. Traditional TV advertisers get the chance to play ads with a new form of TV, which is perhaps Hulu’s greatest commercial appeal.
        Meanwhile, TV is threatened by the writers’ strike which started Monday. It’s possible that more viewers will go to Hulu and other video sites as they turn away from the rerun content that may play on TV if there’s no fresh shows. The impact that may have on video advertising and the production of new online content is examined in one of this week’s news stories.

    Want to laugh? Check out the Tv.com spots mentioned in another of this week’s articles…a contortionist crawls into a television set to promote the site’s coverage of TV content.
        Classical music lovers must read our article on the Baltimore Symphony Orchestra, which is using a series of webumentarys to promote the naming of a new music director.
        We also cover a series of comedic short films for Allstate in our iSPOT of the Week.
        Keep on reading and don’t forget to let us know about news at your companies and the great broadband video advertising you’re creating.

    Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot

    Category:News



    Trump Asks Supreme Court To Delay TikTok Ban

    Friday, December 27, 2024

    President-elect Donald Trump asked the Supreme Court on Friday to pause the potential TikTok ban from going into effect until his administration can pursue a "political resolution" to the issue.

    The request came as TikTok and the Biden administration filed opposing briefs to the court, in which the company argued the court should strike down a law that could ban the platform by Jan. 19 while the government emphasized its position that the statute is needed to eliminate a national security risk.

    "President Trump takes no position on the underlying merits of this dispute. Instead, he respectfully requests that the Court consider staying the Act's deadline for divestment of January 19, 2025, while it considers the merits of this case," said Trump's amicus brief, which supported neither party in the case and was written by D. John Sauer, Trump's choice for solicitor general.

    The argument submitted to the court is the latest example of Trump inserting himself in national issues before he takes office. The Republican president-elect has already begun negotiating with other countries over his plans to impose tariffs, and he intervened earlier this month in a plan to fund the federal government, calling for a bipartisan plan to be rejected and sending Republicans back to the negotiating table.

    He has been holding meetings with foreign leaders and business officials at his Mar-a-Lago club in Florida while he assembles his administration, including a meeting last week with TikTok CEO Shou Chew.

    Trump has reversed his position on the popular app, having tried to ban it during his first term in office over national security concerns. He joined the TikTok during his 2024 presidential campaign and his team used it to connect with younger... Read More

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