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    Broadly Speaking

    By SHOOT StaffUpdated:No Comments1199 Views
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    It’s a pleasure to debut iSPOT‘s new format this week.  iSPOT launched a little over a year ago and the response to it has been phenomenal with its weekly circulation growing to 20,000 subscribers in the global online, advertising agency and creative communities. Along with the updated look, we’re pleased to offer classified advertising. Display banner advertising will be available starting next week with a top and side banner position.  Please contact us for details.

    This week in iSPOT…


     We’ve written frequently about Internet serial dramas, including MySpace’s Roommates two weeks ago. This week, quarterlife debuted on MySpace, though it is also playing at quarterlife.com, the site owned by the show’s producers, Marshall Herskovitz and Edward Zwick, who also own the show. The show is being called the first network-quality series that was produced directly for the Internet. It represents the drive to play this kind of content online and advertisers are interested, with Toyota the key sponsor.

    Just as traditional TV content is moving online, out-of-home advertising is moving from billboards and transit displays to lap top and wireless hotspots. In this week’s iChat, Mark Smith, AnchorFree’s executive VP of strategy and products, discusses the development of the company’s hotspot advertising network, which can play video ads.

      Our humorous content for this week comes from Time Warner Cable’s wethinklikeyouthink.com, which shows consumer ideas for products TWC already offers, which of course don’t work quite as well as the TWC originals.

    Keep on laughing and keep on sending us news from your companies, including the great new broadband video ads you’ve produced. Let us now what you think about iSPOT’s new look.

    Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot

    Category:News



    Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta

    Friday, November 22, 2024

    The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.

    The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.

    The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.

    Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.

    Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.

    Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.

    Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.

    Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.

    The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More

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