After months of beta testing, Hulu.com is finally off the ground with TV and movie content from NBC, News Corp. and its partners. What’s most intriguing about the official launch is the new advertising formats that come with it. The Ad Selector gives users the choice of the ad they want to see and the Movie Selector lets advertisers play long trailers before the program starts and no other advertising during the program. The Ad Selector is especially intriguing because it provides confirmation that users are selecting the ads they watch as well as the programs. We’ll be intrigued to see how it develops and if it will be picked up anywhere else.
Honda’s “Element and Friends” campaign has a new spot, starring a dog. “Pointer” is the 23rd spot in the series created by RPA and produced by WILDBRAIN and there’s an interesting story to go with it, which you’ll see in our iSPOT of the Week coverage.
Don’t forget to let us know about the news at your companies and the video ads you’re creating and producing.
Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot
Gene Hackman and His Wife Are Found Dead In Their Santa Fe Home; Oscar-Winning Actor Was 95
Gene Hackman, the prolific Oscar-winning actor whose studied portraits ranged from reluctant heroes to conniving villains made him one of the industry's most respected and honored performers, has been found dead along with his wife, classical pianist Betsy Arakawa, at their home in Santa Fe, N.M.
Foul play was not suspected, but authorities did not release circumstances of their deaths and said an investigation was ongoing.
Hackman, 95, Arakawa, 63, and their dog were all dead when deputies entered their home to check on their welfare around 1:45 p.m. Wednesday (2/26), Santa Fe County Sheriffโs Office spokesperson Denise Avila said.
Hackman was a frequent and versatile presence on screen from the 1960s until his retirement. His dozens of films included the Academy Award favorites "The French Connection" and "Unforgiven," a breakout performance in "Bonnie and Clyde," a classic bit of farce in "Young Frankenstein," a turn as the comic book villain Lex Luthor in "Superman" and the title character in Wes Anderson's 2001 "The Royal Tenenbaums."
He seemed capable of any kind of role โ whether an uptight buffoon in "Birdcage," a college coach finding redemption in the sentimental favorite "Hoosiers" or a secretive surveillance expert in Francis Ford Coppola's Watergate-era release "The Conversation."
"Gene Hackman a great actor, inspiring and magnificent in his work and complexity," Coppola said on Instagram. "I mourn his loss, and celebrate his existence and contribution."
Although self-effacing and unfashionable, Hackman held special status within Hollywood โ heir to Spencer Tracy as an everyman, actor's actor, curmudgeon and reluctant celebrity. He embodied the ethos of doing his job, doing it very well, and letting... Read More