After months of beta testing, Hulu.com is finally off the ground with TV and movie content from NBC, News Corp. and its partners. What’s most intriguing about the official launch is the new advertising formats that come with it. The Ad Selector gives users the choice of the ad they want to see and the Movie Selector lets advertisers play long trailers before the program starts and no other advertising during the program. The Ad Selector is especially intriguing because it provides confirmation that users are selecting the ads they watch as well as the programs. We’ll be intrigued to see how it develops and if it will be picked up anywhere else.
Honda’s “Element and Friends” campaign has a new spot, starring a dog. “Pointer” is the 23rd spot in the series created by RPA and produced by WILDBRAIN and there’s an interesting story to go with it, which you’ll see in our iSPOT of the Week coverage.
Don’t forget to let us know about the news at your companies and the video ads you’re creating and producing.
Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot
New 2025 Laws Hit Hot Topics–From AI In Movies To Social Media
Name a hot topic, and chances are good there’s a new law about it taking effect in 2025 in one state or another.
Many of the laws launching in January are a result of legislation passed this year. Others stem from ballot measures approved by voters. Some face legal challenges.
On the entertainment and social media fronts there are several notable state laws taking effect, including:
Hollywood stars and child influencers
California, home to Hollywood and some of the largest technology companies, is seeking to rein in the artificial intelligence industry and put some parameters around social media stars. New laws seek to prevent the use of digital replicas of Hollywood actors and performers without permission and allow the estates of dead performers to sue over unauthorized AI use.
Parents who profit from social media posts featuring their children will be required to set aside some earnings for their young influencers. A new law also allows children to sue their parents for failing to do so.
Social media limits
New social media restrictions in several states face court challenges.
A Florida law bans children under 14 from having social media accounts and requires parental consent for ages 14 and 15. But enforcement is being delayed because of a lawsuit filed by two associations for online companies, with a hearing scheduled for late February.
A new Tennessee law also requires parental consent for minors to open accounts on social media. NetChoice, an industry group for online businesses, is challenging the law. Another new state law requires porn websites to verify that visitors are at least 18 years old. But the Free Speech Coalition, a trade association for the adult... Read More