Got Milk? is a long-standing well-known ad campaign, but nothing lasts forever and now the California Milk Processor Board has come up with a new campaign that stars a musician who plays a milk guitar. White Gold plays the guitar and sings a song with milk inspired lyrics which are geared at getting teens to drink milk. The video plays at MySpace and YouTube, which is certainly a good place to find them.
Although the presidential race seems to be temporarily out of the news with no primary activity, the Democratic National Committee has released a recent series of video ads that claim a John McCain presidency would be like Bush’s third term. The videos run at YouTube.
TAXI, a well-known Canadian agency, recently formed TAXI Content, an interactive division. We spoke with TAXI Content president, Daniel Rabinowicz, who discusses how the division will help TAXI offer a broader product.
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Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot