Got Milk? is a long-standing well-known ad campaign, but nothing lasts forever and now the California Milk Processor Board has come up with a new campaign that stars a musician who plays a milk guitar. White Gold plays the guitar and sings a song with milk inspired lyrics which are geared at getting teens to drink milk. The video plays at MySpace and YouTube, which is certainly a good place to find them.
Although the presidential race seems to be temporarily out of the news with no primary activity, the Democratic National Committee has released a recent series of video ads that claim a John McCain presidency would be like Bush’s third term. The videos run at YouTube.
TAXI, a well-known Canadian agency, recently formed TAXI Content, an interactive division. We spoke with TAXI Content president, Daniel Rabinowicz, who discusses how the division will help TAXI offer a broader product.
Let us know about the news at your company and send us the great broadband video ads youi’re creating.
Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot
First-Time Feature Directors Make Major Splash At AFI Fest, Generate Oscar Buzz
Two first-time feature directors who are generating Oscar buzz this awards season were front and center this past weekend at AFI Fest in Hollywood. Rachel Morrison, who made history as the first woman nominated for a Best Cinematography Oscar---on the strength of Mudbound in 2018--brought her feature directorial debut, The Fire Inside (Amazon MGM Studios), to the festival on Sunday (10/27), and shared insights into the film during a conversation session immediately following the screening. This came a day after William Goldenberg, an Oscar-winning editor for Argo in 2013, had his initial foray into feature directing, Unstoppable (Amazon MGM Studios), showcased at the AFI proceedings. He too spoke after the screening during a panel discussion. The Fire Inside--which made its world premiere at this year’s Toronto International Film Festival--tells the story of Claressa “T-Rex” Shields (portrayed by Ryan Destiny), a Black boxer from Flint, Mich., who trained to become the first woman in U.S. history to win an Olympic Gold Medal in the sport. She achieved this feat--with the help of coach Jason Crutchfield (Brian Tyree Henry)--only to find that her victory at the Summer Games came with relatively little fanfare and no endorsement deals. So much for the hope that the historic accomplishment would be a ticket out of socioeconomic purgatory for Shields and her family. It seemed like yet another setback in a cycle of adversity throughout Shields’ life but she persevered, going on to win her second Gold Medal at the next Olympics and becoming a champion for gender equality and equitable pay for women in sports. Shields has served as a source of inspiration for woman athletes worldwide--as well as to the community of... Read More