Almost as soon as the writers’ strike started, articles were written about how the Internet would benefit as consumers move online to avoid TV reruns. It’s hard to say whether this has happened already, but some TV advertisers are moving online, according to Danny Fishman, president of Broadband Enterprises, the video advertising network, who discusses the issue in this week’s iChat.
Movie studios have been among the biggest online video advertisers with movie trailers. Now some of them are playing red tag trailers to advertise R-rated movies. The age restricted trailers are helping studios promote the films in a new way, with content not playable to general audiences.
Our iSPOT of the Week focuses on Clearsil’s humorous “Users Guide to the World” webisodes that provide teens with confidence building tactics, from improving their posture to dressing properly.
In June, iSPOT reported on Simon & Shuster’s book author videos from TurnHere, which were so successful TurnHere offered them to other publishers. They are now all playing at www.bookvideos.tv, a video advertising network that will expand book marketing.
Please continue to keep us up to date on news from your companies and the broadband video ads you’re creating!
Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot
