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    Broadly Speaking

    By SHOOT StaffUpdated:No Comments1146 Views
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    While most Americans are waiting for the Democratic presidential race to resume, iSPOT satisfies its political cravings elsewhere. This week, Spot Runner, the company that introduced pre-produced TV ads as a low cost alternative for local advertisers, launched the Political Advertising Program, which offers pre-produced political ads that can be used on TV and online. The online element is ads for candidate websites but the company is developing an application that will play the ads at other sites, such as YouTube and social networks. The low cost of Spot Runner ads may prompt candidates to run their ads across the web, which could make the web a prime media for political advertising, which it isn’t now.
        We are continually impressed with the work featured in our iSPOT of the Week, which are among the most compelling and creative instances of broadband video advertising around and this week’s spot is no exception. Maidenform’s “This Feels Right” combines live action with animation to tell the story of a dog that crosses town to deliver a flower to a woman. Special kudos to Hatchline/Portsmouth, NH, the production company, for the way it integrated the live action and animation. 
        Keep on reading and don’t forget to notify us of news at your companies, especially about the broadvand video ads you’re creating and producing.

    Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot

    Category:News



    New 2025 Laws Hit Hot Topics–From AI In Movies To Social Media

    Friday, December 27, 2024

    Name a hot topic, and chances are good there’s a new law about it taking effect in 2025 in one state or another.

    Many of the laws launching in January are a result of legislation passed this year. Others stem from ballot measures approved by voters. Some face legal challenges.

    On the entertainment and social media fronts there are several notable state laws taking effect, including:

    Hollywood stars and child influencers
    California, home to Hollywood and some of the largest technology companies, is seeking to rein in the artificial intelligence industry and put some parameters around social media stars. New laws seek to prevent the use of digital replicas of Hollywood actors and performers without permission and allow the estates of dead performers to sue over unauthorized AI use.

    Parents who profit from social media posts featuring their children will be required to set aside some earnings for their young influencers. A new law also allows children to sue their parents for failing to do so.

    Social media limits
    New social media restrictions in several states face court challenges.

    A Florida law bans children under 14 from having social media accounts and requires parental consent for ages 14 and 15. But enforcement is being delayed because of a lawsuit filed by two associations for online companies, with a hearing scheduled for late February.

    A new Tennessee law also requires parental consent for minors to open accounts on social media. NetChoice, an industry group for online businesses, is challenging the law. Another new state law requires porn websites to verify that visitors are at least 18 years old. But the Free Speech Coalition, a trade association for the adult... Read More

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