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    Broadly Speaking

    By SHOOT StaffUpdated:No Comments1128 Views
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    While most Americans are waiting for the Democratic presidential race to resume, iSPOT satisfies its political cravings elsewhere. This week, Spot Runner, the company that introduced pre-produced TV ads as a low cost alternative for local advertisers, launched the Political Advertising Program, which offers pre-produced political ads that can be used on TV and online. The online element is ads for candidate websites but the company is developing an application that will play the ads at other sites, such as YouTube and social networks. The low cost of Spot Runner ads may prompt candidates to run their ads across the web, which could make the web a prime media for political advertising, which it isn’t now.
        We are continually impressed with the work featured in our iSPOT of the Week, which are among the most compelling and creative instances of broadband video advertising around and this week’s spot is no exception. Maidenform’s “This Feels Right” combines live action with animation to tell the story of a dog that crosses town to deliver a flower to a woman. Special kudos to Hatchline/Portsmouth, NH, the production company, for the way it integrated the live action and animation. 
        Keep on reading and don’t forget to notify us of news at your companies, especially about the broadvand video ads you’re creating and producing.

    Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot

    Category:News



    Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta

    Friday, November 22, 2024

    The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.

    The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.

    The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.

    Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.

    Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.

    Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.

    Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.

    Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.

    The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More

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