At iSPOT, we’ve frequently written about Internet dramas that are becoming one of the most popular forms of broadband video content and last week the creators of two of the most popular dramas, lonelygirl15 and KateModern announced the formation of EQAL, a social entertainment company that will develop new dramas and transform the way they are consumed. Miles Beckett and Greg Goodfried are featured in this week’s iChat, providing details on their new company and how it will integrate product placement and other forms of advertising into the content.
On April 9 Adobe announced the availability of the Adobe Media Player (AMP), which publishers can use to serve video content. Adobe’s customers include CBS, MTV and major entertainment companies, which will play their content on AMP and monetize it with a variety of video ads. Our story focuses on Panache, a company that provides an ad delivery platform that will help publishers manage their AMP ad inventory.
We continue to mine the Net for the funniest video ads around and we score big this week with “Iredell,” a 90+ second animated video ad for Sprint’s Nextel Direct Connect that features an image of a 500 lb. bear holding a knife and fork, presumably to eat the man who fell in the woods. Kudos to Goodby Silverstein & Partners and Superfad for creating and producing it.
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Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot
