Register

    Broadly Speaking

    By SHOOT StaffUpdated:No Comments1148 Views
    --

    With the New Year and next year’s presidential election upon us, iSPOT is interested in political advertising and this week we find out that political Internet advertising is the fastest growing category, although spending remains low, in part because online political advertising opportunities are limited and in part because old school political media buyers remain stuck on TV.
        The participation of famous directors in online video advertising has perhaps reached new heights with the direction of a short film by Martin Scorsese to promote Freixenet’s Carta Nevada Reserva cava. Scorsese also stars in the film, which is our iSPOT of the Week.
        Kudos to Creature for more off-the-wall video comedy. This time the agency has created America’s Talking, a TV style news program, to promote Microsoft’s Windows Home Server, a new product category that needed a news-oriented theme to promote debate about the product. Of course, with Creature it’s not exactly straight ahead news and viewers will appreciate the ribald humor.
        We know the holidays are approaching, but before they do please contact us with important news from your companies, including details on the latest videos you’re making.

    Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot

    Category:News



    “Sonic the Hedgehog 3” Tops Weekend Box Office

    Sunday, December 22, 2024

    In the holiday season battle of big-budget family movies, Paramount Pictures' "Sonic the Hedgehog 3" sped past the Walt Disney Co.'s "Mufasa: The Lion King" to take the top spot at the box office ahead of the lucrative Christmas corridor in theaters.

    "Sonic the Hedgehog 3" debuted with $62 million in ticket sales over the weekend, according to studio estimates. With strong reviews (86% fresh on Rotten Tomatoes) and a high score from audiences (an "A" on CinemaScore), "Sonic 3" is well positioned to be the top choice in cinemas during the busiest moviegoing period of the year.

    It was telling of some wider trends that "Sonic 3" — made for $122 million — bested one of Disney's top properties. Videogame adaptations, once among the most derided movie genres, have emerged as one of the most dependable box office forces in recent years. The two previous "Sonic" movies together grossed more $700 million worldwide and the third installment appears likely to do better than both of them. A fourth "Sonic" movie is already in development.

    "Mufasa," however, was humbled in its opening weekend, with its $35 million in domestic ticket sales coming in notably shy of expectations . The photorealistic "Lion King" prequel even opened wider than "Sonic 3," launching on 4,100 theaters and gobbling up most IMAX screens, compared with 3,761 locations for "Sonic 3."

    Though "Mufasa's" reviews were poor (56% fresh on Rotten Tomatoes), audiences gave it an "A-" CinemaScore.

    "Sonic 3" nearly doubled the haul for "Mufasa," which cost more than $200 million to make. Disney could look to $87.2 million in international sales to help make up the difference. The third "Sonic" will rollout in most overseas markets in the coming weeks.

    In director Jeff... Read More

    MySHOOT Profiles


    Add A Comment