With the New Year and next year’s presidential election upon us, iSPOT is interested in political advertising and this week we find out that political Internet advertising is the fastest growing category, although spending remains low, in part because online political advertising opportunities are limited and in part because old school political media buyers remain stuck on TV.
The participation of famous directors in online video advertising has perhaps reached new heights with the direction of a short film by Martin Scorsese to promote Freixenet’s Carta Nevada Reserva cava. Scorsese also stars in the film, which is our iSPOT of the Week.
Kudos to Creature for more off-the-wall video comedy. This time the agency has created America’s Talking, a TV style news program, to promote Microsoft’s Windows Home Server, a new product category that needed a news-oriented theme to promote debate about the product. Of course, with Creature it’s not exactly straight ahead news and viewers will appreciate the ribald humor.
We know the holidays are approaching, but before they do please contact us with important news from your companies, including details on the latest videos you’re making.
Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot