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    Broadly Speaking

    By SHOOT StaffUpdated:No Comments1136 Views
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    Last Wednesday, we snuck out early to attend SHOOT’s New Directors Showcase and were fascinated to hear Peter Nicholson, chief creative officer at Deutsch, discuss mobile video advertising as a big opportunity for new directors. So fascinated that iSPOT decided to focus on mobile video for this week’s iChat, which features Jeff Janer, Third Screen Media’s chief marketing officer.
        The mobile ad network is moving ahead with video ad campaigns for major clients including the U.S. Navy, but Janer was realistic in describing the mobile video ad marketplace as slow to advance because of a number of problems, from the lack of video enabled phones to subscription plans that force users to pay to watch video. 
        But Janer said there’s a problem on the production side, too, with advertisers using repurposed ads instead of creating original video content for the small two inch screens. “The problem is not being addressed at the moment,” he said, which should be a wake up call to agencies and production companies who are working in the space. And new directors, too!
        Our iSPOT of the Week is a beautiful blend of live action and animation for Microsoft’s new software product, Silverlight, and we have news stories ranging from a consumer generated video contest from D&M Holdings, a home theater manufacturer, to an X-Ray video for V2, a new blend of vodka.
        Drink up the news from today’s iSPOT and after you’re finished contact us with any news from your companies.

    Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot

    Category:News



    Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta

    Friday, November 22, 2024

    The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.

    The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.

    The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.

    Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.

    Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.

    Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.

    Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.

    Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.

    The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More

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